Coway Malaysia is celebrating its 20th anniversary with a major milestone by launching of its first-ever refrigerator series. The introduction marks the company’s expansion beyond its well-known home wellness products as it continues to strengthen its position as a complete home living solutions provider.
Malaysia is the first market within Coway’s global network to introduce the new refrigerator line-up, highlighting the country’s importance in the company’s long-term growth strategy.
Expanding Beyond Home Wellness
For two decades, Coway has built its reputation in Malaysia through products such as water purifiers, air purifiers and home wellness solutions. The launch of its refrigerator series represents the next phase of the brand’s evolution.
Held alongside the Coway Innovation Fest, the launch reflects the company’s anniversary theme, “We Never Compromise,” which emphasises continuous innovation, quality and long-term customer care.
According to Coway Malaysia, the new product category is designed to meet the changing lifestyles of Malaysian households while expanding its connected home ecosystem.
Two Models Designed for Modern Homes
The new refrigerator series consists of two models tailored for different household needs.
The Multi Door Refrigerator 551L is designed for families seeking flexible food storage, featuring four temperature zones, a convertible storage system, Triple Inverter technology and Dual Hygiene Care with metal cooling finishes.
Meanwhile, the Side-by-Side Refrigerator 715L offers larger storage capacity for bigger households. It comes equipped with humidity-controlled drawers, Double Inverter technology and hygiene-focused cooling features to help keep food fresher while maintaining energy efficiency.
Innovation Beyond Performance
Speaking at the launch, Janice Tan, Group Manager of Marketing Division at Coway Malaysia, said the company’s 20th anniversary is both a celebration of its achievements and a reflection of its future ambitions.
She noted that the refrigerator series represents Coway’s move beyond traditional wellness products into broader lifestyle solutions, while reinforcing the company’s commitment to delivering trusted products that support everyday living.
Beyond product features, Coway also highlighted its after-sales care approach by introducing maintenance-focused services such as deodorisation filter replacement and door gasket care to help extend product performance and hygiene.
Coway Innovation Fest Brings Products to Life
Visitors attending the Coway Innovation Fest at Pavilion Bukit Jalil can explore the brand’s latest innovations through the interactive Coway Home Passport experience.
The exhibition showcases Coway’s range of water purifiers, massage chairs and the newly launched refrigerators through hands-on activities designed to demonstrate how the products fit into modern home living.
The event also features a collaboration with local illustrator Willwin Yang, offering visitors exclusive anniversary merchandise including tote bags, enamel pins, sticker sheets and magnetic photo frames upon completing the interactive trail.
Showcasing a Smarter Lifestyle
Adding to the event experience, Coway is hosting The Fresh Table Live Cooking Show, where guest chefs prepare local and international dishes using ingredients stored in the new refrigerator series.
Visitors can also experience the latest BEREX Senno and BEREX Senno Plus massage chairs, both featuring integrated health scanning technology that provides personalised massage programmes based on individual wellness indicators.
Exclusive promotions are available throughout the roadshow for customers purchasing selected Coway products during the event.
Supporting the Future of Home Living
The launch of Coway’s first refrigerator series demonstrates how the company is expanding alongside changing consumer expectations.
As Malaysian households increasingly seek connected, reliable and long-lasting home appliances, Coway aims to provide solutions that combine modern technology, practical functionality and comprehensive customer care under one trusted brand.
Discover Coway’s Latest Innovations
Consumers interested in exploring the new refrigerator series and other home solutions can visit the Coway Innovation Fest or learn more through Coway’s official channels.
For more information about Coway and its innovations, visit coway.com.my or follow Coway Malaysia on Facebook, Instagram, and TikTok.
