CelcomDigi is transforming the retail experience in Malaysia with the nationwide rollout of its Endless Aisle, a new digital shopping concept developed in collaboration with Samsung Malaysia.
Available across more than 300 CelcomDigi stores and express outlets, the initiative offers customers a simpler way to explore and purchase digital devices in one place.
A New Way to Shop for Technology
The Endless Aisle brings together a full range of Samsung products into one seamless in-store experience.
Customers can browse, select, and purchase devices such as smartphones, wearables, smart TVs, and home appliances, all during a single visit. The platform also allows customers to receive support from in-store experts who help with setup and connectivity.
This approach removes the need to visit multiple stores, making the process faster and more convenient.
From Pilot to Nationwide Rollout
The concept was first introduced at selected locations, including The Gardens Mall and Sunway Pyramid.
Following positive response, CelcomDigi has now expanded the experience nationwide, making it accessible to more Malaysians through its wide retail network.
With over 20 million customers, the company is using its strong presence to bring digital lifestyle solutions closer to communities across the country.
Collaboration with Samsung Malaysia
The partnership with Samsung Malaysia plays a key role in delivering this experience.
By combining CelcomDigi’s retail network with Samsung’s ecosystem of connected devices, customers can now explore a wide range of technology products in one place. This includes the latest innovations designed for modern, connected living.
Exclusive Deals and Customer Benefits
Through the Endless Aisle, customers can enjoy special offers and savings on selected devices.
These include:
- 15% off for existing or new customers who sign up for CelcomDigi plans
- 30% off with CelcomDigi–Samsung device packages
- Additional exclusive offers for CelcomDigi ONE Plan users
These deals make it easier for customers to access the latest technology at better value.
Making Connected Living More Accessible
The Endless Aisle reflects a growing shift in how retail works today, where digital and physical experiences are combined.
By integrating product discovery, purchase, and setup into one journey, CelcomDigi is helping simplify how Malaysians access and use technology in their daily lives.
Explore the Endless Aisle Experience
Customers can now visit any CelcomDigi store nationwide to experience the Endless Aisle firsthand.
For more details on available products and promotions, visit the official website at https://www.celcomdigi.com.
