Ever tasted a drink that instantly reminded you of home. Or better yet, took you on a trip across borders without needing a passport? That’s exactly what’s happening now across Southeast Asia. As ZUS Coffee hits an astonishing 1,000 stores in just six years, the brand isn’t just celebrating a number. It’s celebrating a journey. And with the launch of its bold new ZUS Taste the World series, that journey is about to get a whole lot more delicious.
From A Humble KL Kiosk To A Southeast Asian Powerhouse
Once upon a time in 2019, ZUS Coffee opened a single kiosk tucked away in Kuala Lumpur. Fast forward six years, and the brand now stretches across Malaysia, Singapore, the Philippines, Brunei, and most recently, Thailand.
2024 alone saw the opening of one new ZUS store every 27 hours. Yes, while you were catching up on sleep, another ZUS outlet probably popped up somewhere.
This incredible growth represents more than caffeine cravings. It shows the region’s hunger for specialty drinks that blend innovation with local culture, something ZUS has proudly mastered since day one.
ZUS Taste the World: A Celebration In Every Sip
To mark the 1,000-store milestone, ZUS introduced ZUS Taste the World, a series that pays homage to flavours rooted in Southeast Asian identity. Each drink tells a story of heritage, of home, of the communities that shaped ZUS along the way.
Here’s what’s on the flavour passport:
- 🇲🇾 Malaysia – ZUS Gula Melaka: Toasty, fragrant, and absolute comfort in a cup.
- 🇵🇭 Philippines – Iced Ube Latte: A purple dream with earthy sweetness and creamy charm.
- 🇸🇬 Singapore – Iced Kopitiam Double Espresso: A bold, nostalgic kick that wakes the senses.
- 🇹🇭 Thailand – Thai Milk Tea: The latest addition, creamy, smooth, and unapologetically indulgent.
Malaysians especially have embraced the lineup wholeheartedly. The numbers?
- 2.5 million cups of ZUS Gula Melaka
- 1.5 million cups of Ube Latte
- 100,000 cups of Thai Milk Tea since its launch on 3 November 2025
If drinks could win popularity contests, these would be the ones wearing sashes.
Brewing Toward A Global Future
According to Venon Tian, Group COO of ZUS Coffee, the Taste the World series embodies the brand’s spirit: curious, daring, and bold. Just like its customers.
With 1,000 stores now brewing daily joy, ZUS is setting its sights even further. The goal? Global expansion.
More communities and flavours = More opportunities for that perfect “aha” moment that a great cup of coffee can inspire.
Tian sums it up best:
ZUS aims to be your “2.5 space”: your seat, your WiFi, your reliable cup that keeps you going.
And with ZUS Taste the World, that cup now carries not just caffeine, but culture.
