For many travelers, the best part of waking up in a new city isn’t just the sunrise. It’s breakfast! Can we all agree that breakfast remains one of the most anticipated moments of any trip? According to Agoda’s latest Malaysia breakfast ranking, Malaysians are embracing this sentiment wholeheartedly. The Malaysia breakfast ranking Agoda report reveals that the country ranks third in Asia for travelers searching for breakfast-included stays, showing just how much Malaysians value starting their day with a delicious and convenient meal.
Malaysians Among Asia’s Top Breakfast Seekers
Agoda’s August 2025 report shows that 12% of Malaysian travelers specifically use the breakfast filter when booking accommodations, placing Malaysia just behind India (14%) and Thailand (13%). The findings highlight how a simple complimentary meal has become a major factor influencing travel decisions.
Breakfast Is Now A Hearty Experience
Across Asia, breakfast isn’t just about sustenance anymore. It’s a cultural experience that connects travelers to local traditions. Agoda’s insights reveal that “Breakfast Included” is the second most popular search filter on its platform, right after star ratings. This shows that travelers value convenience and authenticity as much as comfort and luxury.
Fabian Teja, Country Director of Malaysia and Brunei at Agoda, notes:
“Food is such an integral part of the travel experience, and breakfast sets the tone for the day. Travelers want both ease and authenticity, enjoying local flavors from the moment they wake up, from Nasi Lemak to Kaya Toast and Roti Canai.”
Why Complimentary Breakfasts Matter
Image via Signature Market
The preference for breakfast-included stays goes beyond the lure of free food. It speaks to travelers’ desire for value, convenience, and local immersion. Starting the day with a ready-made meal allows guests to save time, cut costs, and experience the region’s culinary identity firsthand.
This growing appreciation extends beyond Malaysia. Other top markets that prioritize breakfast options include Japan, South Korea, Taiwan, Indonesia, and Vietnam, rounding out the top eight nationalities most likely to filter for complimentary breakfast when booking. It’s clear that for many Asian travelers, a great trip begins with a great breakfast.
Wake Up To More With Agoda
For travelers eager to enjoy their next vacation with a satisfying morning meal, Agoda makes it easier than ever. The platform offers access to over 6 million holiday properties, 130,000 flight routes, and 300,000 activities, all of which can be combined seamlessly in one booking.
So whether you’re craving a comforting bowl of porridge in Taipei, crispy roti in Kuala Lumpur, or pancakes by the beach in Phuket, Agoda ensures your day begins on a delicious note. Discover unbeatable breakfast-included stays and the best travel deals through Agoda’s mobile app or Agoda.com because every great journey deserves an even greater breakfast.
