In a heartfelt demonstration of corporate social responsibility, The Truly Loving Company (TLC) has donated RM100,000 to ten Malaysian charities, furthering its mission to support community growth and environmental sustainability.
Inspiring Compassion Through Corporate Action
Established in 2006, TLC stands out as Malaysia’s pioneering social enterprise that channels 100% of its dividends to charitable causes. By integrating philanthropy into its business model, TLC ensures that every purchase of its household cleaning products contributes directly to societal betterment.
At a recent high-tea event at One World Hotel, TLC’s CEO, Julia Chong, emphasized the company’s vision:
“As a social enterprise, TLC is dedicated to creating a sustainable giving model that empowers communities and safeguards our environment. We believe that by integrating compassion into our daily business practices, we can collectively shape a more inclusive and caring society.”
Empowering Diverse Communities
The RM100,000 donation supports a range of organizations addressing various societal needs:
- Pink Ribbon Wellness (L) Foundation: Provides breast cancer awareness and survivor support.
- Dignity & Services: Empowers individuals with learning disabilities through employment and vocational training.
- Yayasan Sunbeams Home: Offers shelter and nurturing support to orphaned and neglected children.
- Society of the Blind in Malaysia: Promotes equal rights and opportunities for visually impaired individuals.
- Pusat Kreatif Kanak-kanak Tuanku Bainun (PKKTB): Provides creative arts programs for underprivileged children, enhancing early childhood learning and promoting school readiness.
These contributions reflect TLC’s commitment to uplifting various segments of society, ensuring that support reaches those who need it most.
A Legacy of Giving and Environmental Stewardship
Since its inception, TLC has raised over RM2 million, benefiting more than 40 charitable organizations across Malaysia. Beyond financial contributions, TLC actively engages in environmental initiatives. Collaborating with the Free Tree Society, TLC has organized planting and composting workshops, promoting sustainability and environmental education among children and communities.
TLC’s product line further underscores its dedication to the environment. The “TLC Green” range features plant-based, non-toxic, and biodegradable household cleaning products, allowing consumers to make eco-friendly choices in their daily routines.
Make Every Purchase Count
By choosing TLC products, consumers participate in a cycle of giving and environmental care. Each purchase not only ensures a clean home but also contributes to meaningful societal change.
For more information on TLC’s products and initiatives, visit The Truly Loving Company.
