As Hari Raya Aidilfitri 2025 approaches, Malaysian consumers are making smarter, more digital, and budget-conscious shopping choices. A recent Milieu Insight survey sheds light on how e-commerce, cashless payments, and early planning are shaping shopping habits this festive season.
With rising living costs, Malaysians are prioritizing convenience, affordability, and quality while keeping their Raya traditions alive. But what’s driving these shifts? Let’s dive into the latest Raya 2025 shopping trends!
The Rise of Digital Payments & Social Commerce
- Cashless Transactions Are King: 53% of Malaysians are ditching cash and opting for e-wallets, valuing security and ease of use.
- BNPL (Buy Now, Pay Later) on the Rise: 18% of consumers, especially Gen Z, are leveraging BNPL services for greater financial flexibility.
- E-Commerce Takes Over Raya Shopping: Shopee dominates as the #1 online shopping platform, with 83% of Malaysians preferring to buy their festive essentials online.
- Social Commerce Gains Traction: 33% of shoppers are now turning to TikTok Shop and other social media platforms, where live shopping experiences influence purchase decisions.
SEO Insight: Businesses should optimize their online presence, leverage TikTok Shop & Shopee, and integrate seamless e-wallet & BNPL payment options to capture the growing digital-first consumer base
Early & Budget-Friendly Raya Shopping Trends
Shoppers Start Early: 36% begin shopping as early as March, while 23% start even earlier in January or February. Meanwhile, 18% have already completed their shopping!
Sustainable Fashion Choices: 22% of Malaysians reuse their past Raya outfits, opting for a more sustainable and budget-conscious approach.
Budgeting for Raya Fashion & Gifts:
- 25% of Malaysians allocate RM101–200 for new Raya outfits.
- 26% set aside RM201–300 for hampers & gifts, keeping gift-giving a key part of Raya traditions.
Malaysia Local Brands Win Over Malaysian Shoppers
60% Prefer Local Brands: More Malaysians are supporting homegrown businesses, valuing quality, cultural authenticity, and economic sustainability.
Only 8% Favor International Brands: A huge opportunity for local businesses to emphasize heritage, craftsmanship, and community-driven shopping.
SEO Insight: Local brands should highlight their Malaysian roots, leverage storytelling & cultural elements, and offer personalized experiences to attract Raya shoppers.
What This Means for Businesses: Winning Raya 2025
- Start Early: Shoppers are planning their purchases months in advance. Brands should launch promotions early to capture demand.
- Go Digital: E-commerce and social commerce are booming. Invest in Shopee, TikTok Shop, and seamless checkout experiences.
- Flexible Payment Options: Offer e-wallets & BNPL services to cater to budget-conscious and younger consumers.
- Champion Local: 60% of shoppers prefer Malaysian brands. Businesses should showcase their local heritage & craftsmanship to win over Raya buyers.
- Focus on Value: Consumers are prioritizing quality over quantity. Highlight durability, affordability, and exclusivity in your offerings.
The Future of Raya Shopping in Malaysia
Raya 2025 is shaping up to be a digital-first, budget-conscious, and locally driven shopping season. With cashless payments, early shopping trends, and e-commerce dominance, businesses need to adapt fast to stay ahead.
Are you ready for the Raya shopping boom? Brands that embrace early-bird deals, seamless online experiences, and flexible payment options will be the real winners this festive season.
Stay ahead! Discover the latest consumer trends and optimize your Raya marketing strategy today!
