Nestlé KitKat® is doubling down on its commitment to spreading joy and making a positive impact on local communities this Ramadan with its KitKat® Rezeki Dikongsi Bersama 2024 campaign. Collaborating with EPIC Homes, the beloved chocolate brand is channeling efforts to uplift Orang Asli households by allocating RM172,000 to address pressing needs, particularly those exacerbated by overcrowded living conditions.

KitKat® Partnering With EPIC Homes For KitKat® Rezeki Dikongsi Bersama 2024 Campaign

Dato’ Adnan Pawanteh, Executive Director of Corporate Affairs at Nestlé (Malaysia) Berhad, expressed profound satisfaction with the collaboration with EPIC Homes during a recent visit to Kampung Orang Asli Songkok. As he said:

We are pleased to extend the joy of KitKat^® through meaningful community outreach initiatives, particularly in our collaboration with EPIC Homes for the coming Raya celebration. This initiative not only fosters social engagement, but also leaves a purposeful impact on the lives of those in need. Our Nestlé Cares volunteers are equally enthusiastic about contributing to this cause, demonstrating our collective commitment towards making a positive difference in the community.

Dato’ Adnan Pawanteh, Executive Director of Corporate Affairs at Nestlé (Malaysia) Berhad

Addressing Urgent Needs With Sustainable Solutions

KitKat®’s contribution to EPIC Homes extends to critical areas such as home repairs, community upskilling, and the provision of essential resources. The focus is on addressing structural issues and repairing homes in Kampung Orang Asli Songkok and Kampung Orang Asli Sungai Kelubi, Selangor, where many households are grappling with leaking roofs and deteriorating foundations.

In addition to financial aid, KitKat® is equipping Orang Asli communities with home repair tools and skills necessary for long-term sustainability. Over 300 ECOPEAL roofing tiles and panel boards, funded by The CAREton Project, are being utilized in repairs, ensuring eco-friendly solutions and reinforcing resilience within the community.

Fostering Collaboration

John-Son Oei, Co-Founder & CEO of EPIC Homes, expressed gratitude for the collaboration, emphasizing the importance of building collaborative relationships to initiate long-term transformation. John-Son Oei further stated:

At EPIC Homes, we strive to bridge the gap between urban and rural communities by fostering meaningful connections between the two. In mobilising volunteers to build homes together with the Orang Asli communities in need, collaborative relationships are built. These relationships play a crucial role in kickstarting long-term transformation for communities, and such collaborations open up opportunities for precise support. This is the second time EPIC Homes is working with Nestlé and KitKat^® – and I am sincerely thankful for the purposeful project, as we aspire to create a rich tapestry of positive change that brings comfort and hope to those enduring adversity. EPIC Homes welcomes and looks forward to more collaborations like these in future.

John-Son Oei, Co-Founder & CEO of EPIC Homes

In addition to home repair materials, Nestlé Cares hampers valued at RM53,000 were distributed to Orang Asli families, reinforcing the company’s commitment to nourishing individuals in need. Each carefully curated package contains essential food items and Nestlé products, providing sustenance during the holy month of Ramadan.

Embracing The Festive Spirit With KitKat®

As Ramadan and the upcoming Hari Raya Aidilfitri approach, KitKat® has launched the Menang Break Raya contest, offering participants the chance to win exciting prizes from 7 March to 2 May 2024. This contest not only offers the opportunity to create lasting memories with loved ones but also aligns with KitKat®’s ethos of spreading joy and positivity.

Two fortunate winners will get the chance to choose a destination that holds personal significance to them from a diverse range of locations. Options include Japan, South Korea, Turkey, or the opportunity to embark on the Umrah pilgrimage in Makkah, Saudi Arabia, accompanied by their beloved family or close friends.

For more information and updates on KitKat®’s initiatives, visit Nestlé Malaysia’s website or follow them on Facebook and Instagram.