New data from Kaspersky shows that Malaysian children are big consumers of video content. As of 1 March, this year, the YouTube app on Android top the chart with 35.65%. WhatsApp ranked second with 16.21%, followed by TikTok with 12.32%. Video content remains Malaysian children’s favourite, as per the data shows for the top three Android apps frequently used by them, with YT Kids, a special app for children, at 6.08%.
Among Japanese cartoons, Kaspersky Safe Kids discover that children are most interested in Naruto and My Hero Academia. The first series chronicles the life of a noisy and restless teenage ninja Naruto Uzumaki, who dreams of achieving universal recognition and becoming ‘The Hokage’ – the head of his village and the strongest ninja. The cartoon turned out to be extremely popular among teenagers, and eventually, 220 episodes were filmed. Its sequel, Naruto: Shippuuden, tells the story of the grown-up protagonists. It ended after the 500th episode.
The second animated series, My Hero Academia, follows Izuku Midoriya, a boy born without superpowers in a world where superpowers have become commonplace, but who still dreams of becoming a hero.
They are opinion leaders for many children and are watched and imitated, helping many kids to learn about the world and find friends among like-minded people. Below, we highlight a few of the most popular, based on children’s search queries. It is important to note that almost all bloggers also have accounts on several popular social networks, so they can be viewed on other platforms (Instagram, TikTok, Twitter, Snapchat etc.).
A popular category of videos in which the author shows how to create a product with a step by step guide. It can be anything from a birdhouse to assembling a computer or garden furniture. These videos are very popular, as they can be used to start an interesting hobby or find like-minded people. Among the most frequent requests in the children’s category include:
Modern social networks and platforms contain a wide variety of educational content. Therefore, it’s worth getting to know the subjects your children are interested in so that you can better relate to them.
Among the most popular queries in the Education category, discovered by Kaspersky Safe Kids:
We encourage parents to stay informed and commit to sitting down with their kids extensively as it’s an effective way to keep their children responsible and safe digital citizens.Sandra Lee, Managing Director, APAC at Kaspersky
To ensure children have a positive online experience, Kaspersky recommends parents: