Malaysia is riding the wave of a Generative AI (GenAI) revolution but a critical opportunity remains untapped. Despite a booming interest in GenAI, women are noticeably underrepresented in this high-growth field. A leading online learning platform, Coursera has launched its ‘Closing the Gender Gap in GenAI Skills’ playbook, which offers actionable strategies to bridge this disparity and foster a more inclusive AI ecosystem.

Women Lag Behind, But Change is Brewing

As Malaysia races to adopt GenAI, women risk being left behind as they consist of just 33% of GenAI enrollments despite comprising 46% of all learners. Globally, the trend is similar, with women accounting for 32% of GenAI enrollments. Malaysia even ranks 31st worldwide in female GenAI participation, signaling a pressing need for targeted interventions to close the gap. Also, this is not just a statistic but it is a call for bold, targeted actions to ensure women seize their rightful place in the AI arena.

A Surge in Interest, But Barriers Remain

Image via Coursera Blog

Malaysia’s GenAI boom is undeniable, yet women’s participation lags. Fortunately, Malaysian women are showing growing enthusiasm for GenAI, with enrollments skyrocketing by 459% in 2024 outpacing men’s 287% growth. However, challenges persist:

• Confidence gaps reduce persistence: Self-doubt often holds women back from jumping into more advanced GenAI courses, leading them to stick to beginner-level classes, favoring structured and accessible entry points.
• Limited time and unclear guidelines hinder skill adoption: Balancing caregiving and work, many women cite “lack of time” as a barrier to upskilling.
• Perceived lack of relevance: Women engage more when GenAI is tied to practical fields like healthcare, education, and creative industries. They are far more likely to engage or highlight a need for clear, practical applications.
• Lack of female role models limits engagement and retention: Fewer women in AI leadership roles mean fewer inspirations. Notably, courses led by female instructors see a 7% higher enrollment among women.

A Call for Inclusive AI

Image via LinkedIn

Malaysia’s GenAI momentum is undeniable, but unlocking its full potential means ensuring women aren’t left behind. With targeted efforts, the country can lead the charge in building a more inclusive AI-driven future. Imagine a future where women lead the charge in AI innovation. The Global Head of Enterprise at Coursera urged:

“While Malaysia has demonstrated an exceptional appetite to understand and harness GenAI technology, it is crucial for the country’s workforce development and international competitiveness that this appetite is shared equally. As the global race towards AI literacy intensifies, expanding opportunities for women in GenAI, equipping them with these critical skills, and empowering them to lead in the digital economy remains an urgent priority. By empowering more women, we can ensure AI is built by diverse voices, for the world.”

Karine Allouche, Global Head of Enterprise at Coursera

Coursera’s playbook isn’t just a guide—it’s a movement. Designed for institutions, governments, and individuals alike, it offers the blueprint to boost female representation in GenAI through increased role models and career-focused programs.

Ready to be a part of transforming Malaysia’s AI future? Explore the playbook and discover how targeted interventions can empower women to seize GenAI opportunities and drive real change.