Picture a room full of people cheering… not for football, not for a concert, but for someone devouring ribs at lightning speed. That’s right. The legendary Tony Roma rib challenge is back, and it’s bolder, meatier, and more delicious than ever.
Tony Roma’s Malaysia has officially reignited the flame of its iconic Legacy Rib Challenge, and the celebration tastes as good as it sounds.
A Challenge Meant For True Rib Lovers
Tony Roma’s has long been known as the home of world-famous ribs, but this time, the brand is serving nostalgia. Held exclusively at Tony Roma’s IOI City Mall Putrajaya, the revived Legacy Rib Challenge brought fans together to relive the excitement of a competition that once defined the brand’s fun, hearty spirit.
From the very first bite, the atmosphere turned electric. Cheers echoed, cameras clicked, and rib lovers went all-in to prove that passion for ribs runs deep in Malaysia.
Even the CEO himself, Shaik Ali Fikri Bajunid, summed it up perfectly:
“This challenge is a celebration of “good food, great company, and moments that matter.”
And honestly? Moments involving ribs always matter.
Meet The Rib Champions
This year’s Tony Roma rib challenge crowned two champions who chomped their way into glory.
Male Champion: Hilman Adrees Bin Khairul Annuar
With superhuman speed (or maybe just superhuman hunger), Hilman devoured:
- 8 beef ribs
- 1 lamb rib
- Mashed potatoes
- Kickin’ Shrimp
…all in 14 minutes and 8 seconds.
His prize?
RM2,000 cash AND a one-year supply of Tony Roma’s ribs.
Yes. A YEAR OF RIBS. Living the dream.
Female Champion: Nurathira Binti Hakim Boey
Nurathira brought charm, energy, and undeniable rib-eating skills. She shared that the competition brought back the fun and nostalgia she associates with the brand, and now, she’ll be returning with friends and family for more rib-filled memories.
Clearly, this challenge wasn’t just about winning. It was about reconnecting with a tradition Malaysians have loved for years.
A Limited-Time Menu That Your Taste Buds Deserve
To accompany the challenge, Tony Roma’s unveiled a limited-time-only menu designed specially for those who love flavour-packed moments.
This seasonal lineup includes:
- Hearty sharable platters
- Sizzling favourites
- Indulgent, flavour-first pastas
- Premium festive-inspired dishes
Every item is crafted to bring people closer because the best memories are made when there’s good food on the table.
Available from 10 November 2025 to 7 January 2026, this menu promises a festive dining experience that’s warm, hearty, and unmistakably Tony Roma’s.
It’s Time For Tony Roma’s
The newly launched Time For Tony Roma’s campaign invites diners to celebrate moments big and small. Whether it’s a family outing, a date night, or just a long-overdue craving for heavenly ribs, now’s the perfect time to indulge.
So if you missed the competition? Don’t worry.
You can still enjoy the flavours that made champions out of everyday Malaysians.
Head to any Tony Roma’s outlet nationwide, and let the rib magic begin.
