When comfort meets charisma, the result is bound to turn heads. As 2026 begins, Skechers is stepping into the new year with a fresh wave of energy, this time powered by K-pop royalty. The global footwear and apparel brand has officially welcomed SEVENTEEN’s DK, Seungkwan and Dino as its newest Regional Brand Ambassadors, setting the stage for a vibrant collaboration that blends movement, personality and everyday style.
Skechers Welcomes Three Faces Of SEVENTEEN
Skechers announced the appointment of DK, Seungkwan and Dino as Regional Brand Ambassadors for the Asia-Pacific region, marking a significant move for the brand as it continues to connect with younger, style-conscious consumers. The trio will represent Skechers across key markets including Malaysia, Singapore, Hong Kong, Macau, Thailand and Vietnam.
Each member brings something distinct to the partnership. DK’s high-energy optimism, Seungkwan’s warm and approachable charm, and Dino’s performance-driven, athleisure-forward style collectively reflect Skechers’ versatility as a lifestyle and performance brand.
Different Personalities, One Shared Message
At the heart of the collaboration is Skechers’ message of individuality and movement. Rather than fitting into a single mould, DK, Seungkwan and Dino showcase how the brand’s footwear and apparel adapt effortlessly to different personalities and lifestyles.
From casual daily routines to high-energy performances, the trio demonstrates how comfort and style can go hand in hand, an idea that aligns closely with Skechers’ long-standing mission of helping people look good, feel great and move confidently.
From The Stage To Everyday Life
For the SEVENTEEN members, the partnership feels personal. DK shared his excitement about working with a brand that matches his active lifestyle and positive outlook, while Seungkwan highlighted Skechers’ fun and energetic spirit as a natural fit for how he connects with fans. Dino, known for his dynamic movement on stage, expressed enthusiasm about representing a brand that keeps up with his pace without compromising on style.
Their involvement will extend across Skechers’ key collections, including Hands Free Slip-ins®, GOwalk®, Max Cushioning®, Skechers Street™ and performance apparel lines.
A Strong Start To 2026 For Skechers
According to Skechers Southeast Asia, the collaboration signals a confident start to 2026. With DK, Seungkwan and Dino fronting upcoming campaigns, the brand aims to deepen its connection with fans and consumers while expanding its presence across the region.
In Malaysia, Skechers continues to strengthen its footprint with over 100 physical stores nationwide, alongside its online platforms, making the brand more accessible than ever as it moves forward with renewed momentum.
