Shopee’s Raya campaign has attracted strong response across Malaysia, with long queues seen at ZUS COFFEE outlets nationwide. The campaign offered 60,000 free Buttercrème Lattés, drawing Malaysians to participate during the festive period.
Launched together with ZUS COFFEE, the initiative invited users to join the Shopee Raya Kopi Percuma game for a chance to redeem a free drink.
Strong Turnout Across Multiple States
During the campaign period, many Malaysians showed up at outlets in states such as Melaka, Kedah, Kelantan, Terengganu, and Pahang.
With more than 860 ZUS COFFEE outlets involved, crowds continued to grow, especially during peak hours. The steady turnout reflected strong engagement from users across the country.
A Festive Experience for Users
The campaign came at a time when many Malaysians were travelling for Hari Raya. As people made their balik kampung journeys, the free coffee offered a simple break during busy travel schedules.
By combining digital engagement with offline rewards, Shopee created a more interactive festive experience for users.
Limited-Time Raya Campaign
The Shopee Raya Kopi Percuma game runs until 25 March, giving users a chance to win a free Buttercrème Latté through the Shopee app.
Participants can also join by scanning a QR code during selected TV broadcasts. The campaign encourages users to share their experience on social media using #ShopeeRayaKopiPercuma.
