POP MART, known for its iconic characters like MOLLY, DIMOO, and SKULLPANDA, is rapidly growing its fanbase by combining storytelling, exclusivity, and surprise. In partnership with Lazada, POP MART is creating new ways to connect with collectors across the region.
Since joining Lazada’s LazMall platform in 2023, POP MART has grown and becoming one of the fastest-growing toy brands on the platform. With Lazada’s hyper-personalised shopping experience and AI-powered insights, POP MART is now more accessible to collectors.
June’s Must-Have Collectibles
This month, POP MART will launch two globally limited-edition figures, MOLLY and Zsiga alongside its new second-generation SKULLPANDA plush toys. These huggable, ultra-detailed figures are set to drop exclusively on LazMall, making them even more desirable to loya fans and newcomers alike.
POP MART is scaling up its LazMall storefront, increasing visibility, expanding inventory, and making the checkout process smoother for collectors. Whether you’re a fan of soft plushie or sculpted miniatures, there’s a collectible waiting to be discovered.
Where Shopping Feels Like Discovery
Beyond browsing, POP MART fans on Lazada engage in a lifestyle. Lazada’s platfrom recommends characters based on each country’s collector trends. SKULLPANDA is beloved in Thailand, while DIMOO has captured hearts in Malaysia. Lazada’s fast delivery promise 85% of orders in cities like Kuala Lumpur and Bangkok arrive within 48 hours and it’s clear why the brand is thriving.
Orders arrive in shock-proof, collector-grade packaging, preserving the joy of each unboxing. Fans also stay in control through real-time tracking on the Lazada app. It’s not just convenient, but it’s built to protect what matters most which is the collector’s experience.
Powered by Creators, Fueled by Fandom
Over 34% of the brand’s Lazada sales now come from affiliate creators, lifestreamers, unboxers, and character reviewers who transform every purchase into a story.
Their content doesn’t just highlight new products, it invites fans into the world of POP MART. From detailed unboxing videos to deep dives into character lore, these creators turn collecting into a shared journey.
Bringing the Magic to Real Life
This October, fans in Malaysia will get a chance to step into the world they love. The Lazada x POP MART 5KM Run, happening on 12 October 2025, will combine pop culture, music, and movement in one unforgettable event. POP MART will host an interactive booth for fans to meet characters, pose for photos, and experience the brand’s joyful world in person.
A World of Surprise Awaits
As Southeast Asia’s passion for collectible continues to grow, POP MART and Lazada are leading the way. With every release, every unboxing, and every fan event, they’re proving that blind boxes are more than just toys. They’re a way to connect, express, and find joy in the unexpected.
So, whether you’re unboxing at home or joining the 5KM run this October, one thing’s for sure POP MART is turning Southeast Asia into a playground of surprises.
