With new incentives totalling over RM5 million, Malaysia sets its sights on becoming a global leader in the digital creative industry.
Malaysia is doubling down on its digital creative sector, spanning video games, animation, and the metaverse, with fresh funding and support programmes launched by the Malaysia Digital Economy Corporation (MDEC). These initiatives are designed to empower local creators, fuel innovation, and elevate Malaysia’s presence on the international stage.
Turning Creativity into Global Impact
The digital creative industry has become one of Malaysia’s most promising economic drivers. Since 2011, it has generated RM87.25 billion in revenue, contributed RM11.18 billion in export sales, and provided jobs for over 11,000 Malaysians.
Now, MDEC is upping the game by announcing new financial incentive programmes that strengthen every stage of the value chain, from talent development to market access.
“MDEC sees this industry as a strategic pillar of our economy. Our goal is to help local talents turn their passion into globally competitive digital content,” said Anuar Fariz Fadzil, CEO of MDEC.
New Incentives Powering the Next Generation of Digital Creators
Here’s a breakdown of the newly launched programmes:
1. Digital Games Testbed Programme (DGTP)
Funding: RM3.5 million
Up to RM700,00 per company for at least 5 game developers
This programme aims to boost the Malaysian games industry by supporting studios with clear growth plans and IP strategies. It encourages the development of new game genres, international collaborations and scalable digital IPs.
2. Animation Shorts Challenge
Funding: RM1.2 million
Support for 12 participants to develop original animated short films
A competition-style programme focused on nurturing new high-potential Ips in animation. Selected creators will receive mentorship from industry leaders, creative training, and funding to bring their animated short films to life
3. Business in Metaverse Programme
Funding: RM1 million
Support for 200 Malaysian businesses, with up to RM5,000 each
Helping local businesses tap into the metaverse for immersive branding. The programme promotes use of virtual storefronts, gamified marketing, and digital assets to boost visibility and customer engagement in digital environments.
Malaysia’s Digital Content Industry Steps into the Spotlight
At the Digital Creative Industry Engagement Session 2025, MDEC reinforced its commitment to building a resilient digital ecosystem and strengthening Malaysia’s role in the global content creation space.
“These new initiatives reflect our dedication to sustainable growth, job creation, and positioning Malaysia as a serious player in the global creative economy,” said Anuar.
Be Part of the Creative Economy Boom
If you’re a local creator, studio, or business ready to make your mark in gaming, animation, or the metaverse, now is the time. With funding and expert guidance at your fingertips, MDEC’s programmes are a getaway to global opportunities.
Visit https://mdec.my for full details on eligibility and application deadlines.
