Imagine this: you walk in from a long day, the air is thick with buttercream and roasted coffee beans, and a slice of cake calls your name like an old friend you didn’t know you needed. That is the promise Secret Recipe wants Malaysians to rediscover that sweetness isn’t reserved for birthdays and weddings, but for that one moment you decide to treat yourself, simply because you can.

The “Make Life Sweeter” Spirit

More than just a café chain, Secret Recipe has shaped Malaysia’s dessert culture over the past 28 years, building a cosy network of over 365 outlets nationwide. Its new “Make Life Sweeter” campaign encourages customers to celebrate small, unplanned, everyday joys, a solo study day, an overdue catch-up, a quick lunch between meetings, or a well-earned reward at the end of the week.
The message is simple: life is better when we share it, and cake makes it even better.

Group CEO Patrick Sim puts it best: “Whether you’re on the hunt for a place to fill your tummy or finding solace to get work done, life can always be made sweeter with a visit to Secret Recipe.” It’s an invitation to indulge without guilt, to turn ordinary moments into something worth remembering.

Dining Deals Worth Savouring: Set Chill & Set Santai

Because sweetness tastes even better with value, Secret Recipe is rolling out two irresistible dine-in sets for a limited time:

• Set Chill: Ideal for two people who are “just catching up.”
  Includes 2 cake slices (any flavour except brownies and chocolate lava) and 2 selected drinks from Signature Drinks, Coffee, Ice-Blended Series, Milkshakes, or Chocolate Series.
• Set Santai: The solo comfort combo.
  Comes with 1 cake slice and 1 main course from a generous list:
  Curry Mee, Secret Recipe Fried Rice with Satay, Thai Style Fried Rice with Grilled Mackerel, Vietnamese Beef Noodle, Grilled Black Pepper Chicken, Grilled Mushroom Chicken, Shrimp Aglio Olio, Aglio Olio with Crispy Beef Strip, Spaghetti Bolognese (Chicken/Beef), and Spaghetti Meatballs (Chicken/Beef).

Prefer home indulgence? GrabFood exclusive sets are here too:

• Set Besties: 2 slices of cake + 2 drinks
• Set Tenang: 1 main course + 1 slice of cake

Perfect when you want to celebrate… without ever leaving the sofa.

The Showstopper, Thai Milk Tea Cake + A Chance to Fly

Inspired by Thailand, Secret Recipe introduces its latest limited-edition sensation:
The Thai Milk Tea Cake, a layered masterpiece of tea-infused sponge, whipped cream, Thai-tea mascarpone, and a delicate Thai tea glaze.

Priced at RM13.50 per slice or RM105 for a whole cake, it’s a flavour journey with a surprise twist. It could take you to Thailand.

From 1 December 2025 to 31 January 2026, every purchase of the Thai Milk Tea cake becomes a lucky draw entry:

• Step 1: Buy at least one slice.
• Step 2: Scan the QR code, complete the form.
• Step 3: Upload your receipt.
  Bonus: Add an SR Rewards membership number for 1 extra entry.

Grand Prizes: 3 travel vouchers worth RM3,000 each
Consolation Prizes: 15 vouchers worth RM200

Call it dessert, call it destiny, your cake might come with a boarding pass!