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Asia love for public holiday is giving the region’s travel industry a major boost. According to Agoda, more Asian tourists are taking advantage of long weekends by booking short, regional getaways. Asia countries like Japan, Thailand, China, South Korea, and Taiwan are among the most searched destinations. This growing trend offers hoteliers a golden opportunity to increase occupancy and revenue if they act fast.
Short Getaways, Big Impact on Bookings
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Ahead of the recent Hari Raya long weekend, Agoda recorded an 80% surge in searches from Malaysia, Singapore, and Indonesia. Similarly, Songkran in Thailand and Vietnam’s Labor Day holidays saw spikes in travel to nearby cities such as Osaka, Bangkok, and Seoul. Clearly, the demand for short, frequent vacations is on the rise. For hoteliers, this means one thing that is time to leverage data and regional preferences to attract travelers looking for fast, fun escapes.
Why Hotels Should Pay Attention Now
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Andrew Smith, Agoda’s Senior VP of Supply, highlighted how hotels and airlines can benefit by tailoring services to suit travelers’ needs. Families, in particular, are looking for connected rooms, kid-friendly amenities, and packages that offer more value in a short stay. By anticipating these preferences, hotels can stay ahead of the curve and turn long weekends into long-term gains.
Key Long Weekends Left in 2025
Still to come this year are multiple long weekends in Asia markets like Malaysia, Thailand, Singapore, Taiwan, and the Philippines. Public holidays like Deepavali (Oct 20), Awal Muharram (Jun 27), and the Mid-Autumn Festival (Oct 6) will likely spark another wave of regional travel.
Tips for Hoteliers: Maximize the Long Weekend Rush
To meet traveler demand and capture attention, hotels should consider the following:
- Create engaging content
Publish guides such as “Top Things to Do in [Your City] This Long Weekend.” Use SEO techniques to ensure visibility on Google and travel platforms. - Launch mini-vacation packages
Offer special rates like “Stay 4 Nights, Pay for 3” and list these on platforms like Agoda. Tie them to upcoming holidays for better visibility. - Enhance the experience with perks
Include late check-out, free breakfast, or fast-track tickets to attractions to entice weekend travelers and stand out from competitors. - Tap into wellness tourism
Asia’s wellness tourism market is projected to hit USD 156.85 billion in 2025. Digital detoxes, spa packages, and curated local food experiences can appeal to high-value guests planning a quick reset.
Your Partner for Long Weekend Travel
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With over 5 million properties, 130,000 flight routes, and 300,000+ activities, Agoda offers endless options for travelers—and huge potential for hospitality providers. Whether it’s a short escape or an extended stay, Agoda helps turn long weekends into memorable adventures.
Ready to Maximize Your Hotel’s Potential?
Use the upcoming long weekends to attract more guests, boost your brand visibility, and increase your revenue. Start planning with Agoda today.
You might want to discover Why Malaysia Ranked Top 4 Summer Destination for Europeans in 2025 or Why Travelers Are Falling in Love with Slow Travel in Kuala Lumpur
