What happens when compassion becomes a company culture? You get Liberty General Insurance (Liberty), a workplace where helping others isn’t just encouraged, it’s celebrated. And that spirit just earned them the Gold Award for Excellence in Employee Volunteerism at the HR Excellence Awards 2025, held at Hilton Kuala Lumpur on 10 October 2025.
Liberty’s Golden Moment
Liberty was also honoured as a Finalist for Excellence in Workplace Wellbeing, showcasing its deep dedication to employee happiness and holistic growth.
The Power Of “Serve with Liberty”
Liberty’s award-winning initiative, Serve with Liberty, is no ordinary corporate social responsibility programme, it’s a movement. Since 2012, Liberty’s passionate employees, fondly known as Liberty Torchbearers, have rolled up their sleeves to make meaningful change in communities nationwide. From cleaning beaches and improving schools to supporting underprivileged families, their mission is simple: make life better for others.
CEO Puneet Pasricha summed it up perfectly:
“Progress happens when people feel secure and empowered, and that belief extends beyond the workplace to the communities where we live and work.”
A Culture That Cares
Recognition as a Finalist for Workplace Wellbeing wasn’t just a happy coincidence. It’s the result of Liberty’s unwavering focus on creating a supportive, flexible, and inspiring work environment. With wellness programmes, flexible work options, and professional development opportunities, Liberty empowers employees to thrive, both personally and professionally.
Chief Talent Officer Yang Huei Yee expressed her pride, saying:
“People are at the heart of everything we do. We’re proud of our colleagues who make a positive impact at work and in the community.”
A Legacy Of Trust, A Future Of Hope
With more than 111 years of experience and the strength of its parent company, Liberty Mutual Insurance Group, Liberty General Insurance continues to redefine what it means to be a purpose-driven organisation. Its commitment to wellbeing, inclusion, and community service stands as a beacon for what modern workplaces should aspire to be.
As Liberty continues to grow across Malaysia, with 36 branches, 1,600 employees, and a network of over 7,000 partners, one thing remains constant: a heartfelt belief that progress begins when people feel secure.
