Hyundai Motor Company has officially launched Hyundai Motor Malaysia (HMY), marking a major shift from its previous distributor based operations to a fully principal led model. This bold move places Hyundai in full control of its brand, marketing, sales, and customer service within the country. With its new headquarters located at Menara Affin @ TRX in Kuala Lumpur, the global carmaker is sending a strong message that it’s here to stay, and it’s going all in on Malaysia.
This change is more than just corporate restructuring. It’s a commitment to deepen Hyundai’s connection with Malaysian customers, build local partnerships, and accelerate innovation on the ground. Now, with a dedicated local team, Hyundai is ready to deliver faster, smarter, and more customer focused decisions tailored to the local market.
What This Means for You
By taking the reins of its Malaysian operations, Hyundai is aiming to bring better and quicker service to local drivers. This means customers can look forward to shorter waiting times, improved after sales support, and product launches that reflect Malaysian needs and preferences. It’s a direct approach that empowers Hyundai to act swiftly without relying on intermediaries.
In addition, Hyundai Motor Malaysia plans to introduce three new SUV and MPV models to the market in the near future. But that’s just the start. Beginning in Q3 2025, local assembly operations will begin at Inokom Corporation’s facility in Kedah. Within five years, the company aims to produce up to seven vehicle models locally. Not only will this strengthen Malaysia’s position in Hyundai’s global network, but it will also open up export opportunities to neighbouring markets, further boosting the economy.
Why You Should Care
Hyundai’s expansion into Malaysia brings direct benefits to both customers and the economy. One of the most immediate impacts is job creation. With a plan to hire up to 100 employees by the end of the year, the brand is laying the foundation for a skilled and sustainable local workforce. These jobs are just the beginning of Hyundai’s larger commitment to national progress.
The brand is also focusing heavily on improving the ownership experience. Hyundai is upgrading its entire dealer and after sales network from building more modern, customer friendly showrooms to integrating digital tools that make scheduling services and receiving updates easier than ever. This customer-first approach will make vehicle ownership smoother, more intuitive, and far more rewarding.
Moreover, Hyundai’s commitment to innovation and sustainability is set to benefit Malaysia directly. The local assembly will initially include internal combustion and hybrid electric vehicles, giving Malaysian consumers more eco friendly options. This not only aligns with global environmental trends but also puts Malaysia on the map as a hub for future oriented automotive manufacturing.
Volt Ahead with Hyundai
If you’re already a Hyundai owner, now is the time to update your contact details with Hyundai Motor Malaysia to stay informed. This ensures that you continue receiving important notifications such as service reminders, software updates, and maintenance campaigns without disruption.
For new buyers or those considering a switch, keep an eye on Hyundai’s website and social media channels for announcements on new models, promotions, and showroom openings. As HMY upgrades its dealership experience and expands its nationwide presence, this is the perfect time to get acquainted with what the new Hyundai Malaysia has to offer.
You can also visit your nearest Hyundai dealership to explore the latest vehicles, book a test drive, and enjoy a taste of what a more connected, innovative, and locally powered Hyundai experience feels like.
Hyundai’s Journey in Malaysia
Hyundai started its Malaysia journey in 2004 with Sime Motors and quickly became a popular choice on our roads. Over 147,000 Hyundai vehicles have been sold locally, from sedans and SUVs like the Elantra, Tucson, and Palisade to eco-friendly options like the IONIQ Hybrid and IONIQ 5 N. With HMY now leading the charge, expect even more models, improved service standards, and stronger market presence.
