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Women are making waves in the travel and hospitality industry, both as Airbnb hosts and guests, shaping new trends, experiences, and economic opportunities. According to Airbnb’s latest data, women in Malaysia are leading the way in hospitality, earning substantial income as hosts while dominating travel trends across domestic and international destinations.
With 54% of Airbnb hosts worldwide being women, their impact on travel is undeniable. In Malaysia, female hosts are creating some of the most loved stays, while female travelers are exploring hidden gems both locally and abroad.
If you’re a woman looking to monetize your space or discover the best destinations for your next getaway, here’s everything you need to know about Airbnb’s 2025 Women Travel Trends in Malaysia.
Women Hosts in Malaysia: Empowering Hospitality & Earnings
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Women in Malaysia are proving that hosting on Airbnb isn’t just about providing great stays but it’s also about financial independence and economic growth.
Earnings: The typical Malaysian female host earned RM 8,815 in 2024, making Airbnb an attractive side income or even a full-time opportunity.
Highly Rated Homes: Women-led Airbnb listings are among the best in the country, with:
- 40% of Guest Favourite homes hosted by women
- 50% of female hosts receiving 5-star reviews in 2024
Why It Matters:
Women hosts are not just making money, they’re excelling in hospitality, providing top-rated stays that keep guests coming back. If you’ve been thinking about becoming a host, now is the time!
Insight: If you’re a female host, highlight “Guest Favourite” status and 5-star reviews in your Airbnb listing descriptions to attract more bookings.
Malaysian Women Are Traveling More Than Ever
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From weekend getaways to international escapes, women travelers in Malaysia are embracing travel like never before. Here are some of the biggest trends:
Top Domestic Destinations for Malaysian Women in 2024:
Most Booked Cities:
- Kuala Lumpur
- Johor Bahru
- Selangor
- Malacca
- Penang
Fastest-Growing Travel Spots:
- Mersing (+30% in nights booked): Famous for its stunning islands & beaches
- Dungun: A hidden gem on the Terengganu coast
- Gombak: Nature & adventure close to KL
- Kemaman: A quiet coastal retreat
- Kluang: A rising destination for food & culture
Insight: Travel businesses and Airbnb hosts in these areas should create targeted promotions and content marketing campaigns to attract female travelers.
Where Are Malaysian Women Traveling Internationally?
Top International Destinations:
- Taipei: Malaysia’s most booked international destination
- Bangkok: The ultimate shopping & food paradise
- Melbourne: A top pick for urban & nature lovers
- Busan: A rising favorite for beach and cultural experiences
Who’s Traveling?
- Duo travel is the most popular style, proving that women love traveling with friends & family.
- Women aged 30 to 39 are the most active travelers, accounting for the majority of Airbnb nights booked.
Insight: Travel agencies, bloggers, and influencers should focus on “Duo Travel” experiences and tailor content for 30-39-year-old women looking for unique getaways.
The Future of Women in Travel & Hospitality
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Women are driving the travel industry forward—as hosts, travelers, and tourism leaders. With Airbnb empowering women to earn and explore, 2025 is set to be another transformative year for female-led travel.
What this means for you:
- Thinking about becoming an Airbnb host? Now is the perfect time, especially if your property is in high-demand cities or trending destinations.
- Love traveling? Explore the most booked domestic & international spots for a memorable experience.
- Own a travel business? Cater to the growing female traveler segment with women-friendly experiences, duo-travel deals, and Instagram-worthy stays.
Ready to Explore The World or Start Your Airbnb Hosting Journey?
Find your next dream stay on Airbnb or turn your space into an income-generating Airbnb today!
- Website: airbnb.com
- Facebook: Airbnb
- Instagram: @airbnb
All homes referenced are intended purely to inspire and illustrate. Airbnb does not recommend or endorse specific Home listings on the Airbnb platform.
