This Ramadan, Hilton Hotels in Malaysia are setting new sustainability benchmarks by leveraging AI-Powered food waste tracking and expanding their Green Ramadan initiative. With the holy month being a time of generosity and togetherness, Hilton is ensuring that celebrations remain mindful of the planet, tackling one of the most pressing global issues, food waste.
According to the United Nations Environment Programme (UNEP), one-third of all food produced globally is wasted, contributing to 8-10% of global carbon emissions. Malaysia rans fourth in Southeast Asia for food waste, with an average of 81 kg wasted per person annually. Recognizing this challenge, Hilton Malaysia is taking action by expanding its Green Ramadan initiative to four key properties:
- Hilton Kuala Lumpur
- Hilton Petaling Jaya
- DoubleTree by Hilton Damai Laut Resort
- DoubleTree by Hilton Putrajaya Lakeside
AI-Powered Innovation: How Hilton is Cutting Food Waste During Ramadan
Hilton’s Green Ramadan initiatives align with its Travel with Purpose 2030 sustainability goals. By integrating Winnow’s AI technology, Hilton is empowering its kitchen teams with real-time insights into food waste, allowing for smarter menu planning, precise portioning, and reduced overproduction.
How AI Helps Reduce Food Waste
- Tracks & Analyzes Waste: Monitors Spoilage, Overproduction, and plate waste in real time
- Optimize Menu Planning: Adjusts ingredients, portion sizes and cooking methods based on data
- Enhance Sustainability: Reduces carbon footprint by cutting unnecessary waste
“At Hilton, sustainability is more than a commitment, it’s a responsibility. By expanding our Green Ramadan initiative and leveraging AI-driven food waste reduction, we aim to drive real change, lower our carbon footprint, and inspire sustainable hospitality practices.”
— Jamie Mead, Senior Director of Operations, Southeast Asia, Hilton
Hilton’s Eco-Friendly Innovations: Greener Dining for a Better Future
This year’s Green Ramadan initiative goes beyond AI food tracking by implementing sustainable practices that reduce waste, promote responsible dining, and create a lasting environmental impact.
Sustainable Dining Practices at Hilton Malaysia
- Smaller Portion Sizes & Live Cooking Stations: Minimizing buffet waste while ensuring food freshness
- Carbon Emission Labels: Helping diners make climate-friendly food choices
- Repurposing Kitchen Scraps: Transforming vegetable peels into condiments, dry rubs, and pickles
Hotel-Specific Sustainability Efforts
- Hilton Kuala Lumpur: Converts biodegradable waste into biogas for renewable energy with Vision Waste Disposal Sdn Bhd
- Hilton Petaling Jaya: Introduces low-waste Iftar & Sahur menus with wholesome vegetarian options
- DoubleTree by Hilton Damai Laut Resort: Uses an on-site composting machine to create natural fertilizer for hotel gardens
- DoubleTree by Hilton Putrajaya Lakeside: Repurposes kitchen waste into fritter batter, condiments, and food garnishes
Impact of Hilton’s Green Ramadan Initiative So Far:
- 2023 (Middle East Launch): 61% food waste reduction in 30 days
- 2024 Expansion (7 countries, 32 hotels): 21% additional waste reduction
- 2025 (Malaysia Expansion): Scaling up to four hotels nationwide
Why This Matters: A Call for Sustainable Ramadan Practices
With the theme “Half the Food Waste, Double the Blessings”, Hilton Malaysia is leading by example, proving that sustainability and luxury hospitality can go hand in hand.
Benefits of Hilton’s Green Ramadan Initiative:
- Lower Carbon Footprint: Cutting down on food waste reduces global greenhouse gas emissions
- More Conscious Consumption: Encouraging guests to make mindful food choices
- A Model for the Industry: Setting a new standard for sustainable hospitality in Malaysia
By combining AI-driven insights, innovative waste reduction strategies, and eco-friendly practices, Hilton Malaysia is making Green Ramadan a movement, not just a moment.
Join the Movement: Choose Sustainable Dining This Ramadan
Book your Iftar experience at Hilton’s Green Ramadan hotels and be part of a sustainable future.
Learn more about Hilton’s sustainability efforts: Hilton Travel With Purpose
