Image via Bernama
In the aftermath of the recent tragic bus crash in Gerik, which claimed 15 lives, Malaysians are united in grief. As the nation mourns, the Communications and Multimedia Content Forum of Malaysia (Content Forum) is reminding everyone from media professionals to everyday social media users that how we share information during a crisis can deeply affect those involved.
As headlines spread and images circulate, it’s easy to forget the real people behind the stories which is grieving families, survivors, and a nation trying to heal. The Content Forum, in full support of YB Fahmi Fadzil, Minister of Communications, urges empathy and ethical responsibility when producing or sharing any crisis-related content.
What Ethical Coverage Looks Like
Respectful and responsible content isn’t just about being polite, it protects lives, mental health, and human dignity. The Content Code, Malaysia’s benchmark for ethical online and broadcast content, outlines several important guidelines that must be followed, especially in moments of crisis:
- Avoid Graphic Images: Refrain from sharing disturbing photos or videos showing victims or the crash scene in an exploitative way. These visuals may go viral, but they also deepen the trauma for loved ones.
- Respect Privacy: Never publish personal information, names, or images of victims without the family’s consent. Avoid approaching grieving families for statements or content without sensitivity.
- Check Before Sharing: Unverified rumours or speculative posts can worsen confusion and spread panic. Always verify facts from credible sources before posting.
- Use Compassionate Language: Avoid clickbait or overly dramatic headlines. Tragedy should not be used to draw views or attention at the expense of compassion.
- Share Constructively: Highlight how communities can help, what authorities are doing, or how survivors are being supported. This shifts focus toward healing and action.
Crisis Doesn’t Excuse Carelessness
Image via sinardaily
During national tragedies, the line between informing and harming can become thin. Emotional reactions are natural, but it’s in these moments that professionalism and sound judgment matter most. Whether you’re a journalist, content creator, or someone sharing a post on social media, your actions influence how the public processes grief.
The Content Forum reminds us that media ethics apply across all platforms, from WhatsApp to online news portals. Every post should reflect Malaysian values of empathy, respect, and collective responsibility.
Need Guidance? Here’s Where to Start
The Content Forum offers advisory support for those seeking to ensure their content meets ethical standards. Whether you’re in traditional media or digital content creation, you can consult resources or seek clarification via www.contentforum.my.
In times of sorrow, let us not add more pain. Let us choose dignity over drama, facts over speculation, and healing over harm.
