dobiQueen has launched a new corporate social responsibility (CSR) initiative to support underserved communities in the Klang Valley. The program aims to help 30 homes, including orphanages and families with special-needs children, by providing free laundry services for three months.
The initiative was introduced during the Ramadan season and around International Women’s Day, reflecting the company’s focus on community support and women’s empowerment.
Helping Communities With Daily Needs
Many children in Malaysia grow up in care institutions because of poverty, family challenges, or health conditions. Estimates suggest around 64,000 children currently live in registered and unregistered childcare homes across the country.
While these homes provide essential needs such as shelter and education, many still face challenges managing everyday expenses.
Through this CSR initiative, dobiQueen hopes to ease some of the burden by covering laundry costs for selected homes. Clean clothing and bedding are important for hygiene, comfort, and dignity.
Supporting Women and Caregivers
According to studies by the Khazanah Research Institute, Malaysian women often take on a large share of unpaid care work such as cooking, cleaning, and childcare.
In 2023, 62.1% of women outside the labour force said housework was the main reason they were not seeking employment.
Talent Corporation Malaysia Berhad (TalentCorp) highlighted the importance of practical support systems to help women balance family responsibilities and careers. The government aims to increase female labour force participation to 60% by 2033.
TalentCorp’s Group CEO Edward Ling said stronger collaboration between government, industry, and communities is needed to create an inclusive environment for women.
A Broader Mission to Empower Communities
dobiQueen says the CSR programme reflects its wider mission to support communities and empower women.
The company regularly collaborates with organisations such as Dignity for Children Foundation, Kintry, PichaEats, Komuniti Tukang Jahit, and The Asli Co. These partnerships help support single mothers, refugee women, and individuals from B40 communities through employment and skill-building opportunities.
The company also offers job opportunities for single parents and B40 individuals, providing stable employment and career support.
One recent initiative is the Single Parent Welfare Support programme, which rewards high-performing single-parent employees with incentives of up to RM500 per month.
