At a time when Malaysians are tightening their household budgets, DKSH Business Unit Consumer Goods has stepped up to deliver everyday value with the launch of two proudly Malaysian-made products under its Own Brands portfolio: EVA Peanut Butter and the new Buttercup Luxury Spread Tub.

Celebrating Trust, And Everything Good

Believe it or not, this launch is more than just about spreads. It’s also about celebrating trust, tradition, and affordability for Malaysian families. Yum, sounds like days of better breakfast ahead to us!

Supporting Families With Everyday Staples

The introduction of EVA Peanut Butter and the Buttercup Luxury Spread Tub reflects DKSH’s commitment to meeting the needs of households across the country. Both products are locally produced, catering to Malaysian tastes while upholding the “Made in Malaysia” mark as a symbol of trust, quality, and value.

With Malaysians becoming increasingly mindful of spending, DKSH aims to make high-quality, halal-certified, and affordable staples widely accessible through its comprehensive Market Expansion Services. This includes nationwide sales, distribution, logistics, and field marketing. This is so families can find EVA and Buttercup in hypermarkets, supermarkets, and retail outlets everywhere.

A New Look For Modern Households

For decades, Buttercup has been a household and HORECA (Hotel, Restaurant, Catering) favorite, trusted by generations of Malaysians. Now, the iconic brand has evolved with the launch of its 200-gram tub. That is a compact, budget-friendly format designed to:

• Suit tighter budgets without compromising quality
• Reduce food waste with a smaller pack size
• Offer flexibility for families in everyday cooking and baking

This smaller format makes it easier than ever for Malaysians to continue enjoying the butter blend they know and love.

Local Products, Local Pride

Younger Malaysian consumers are showing a strong preference for locally-made food products, driven by trust, familiarity, and national identity. With EVA and Buttercup, DKSH is reinforcing its role as a 102-year trusted partner in Malaysia, making local products more relevant and accessible for today’s modern households.

Daniel Schwalb, Vice President of FMCG at DKSH Malaysia, emphasized the company’s mission:

“As Malaysians manage rising living costs, our responsibility as brand owner and distributor is to ensure that everyday products remain both affordable and accessible, without compromising on quality. EVA and Buttercup are not just spreads; they reflect trust, familiarity, and the Malaysian tradition of sharing meals at the family table.”

A Taste Of Home, For Every Family

With this launch, DKSH is not only expanding its Own Brands portfolio but also strengthening its connection with Malaysian families.

EVA Peanut Butter and Buttercup Luxury Spread Tub are now available nationwide, bringing nutrition, value, and local pride to tables across Malaysia.

All About DKSH

DKSH is a leading Market Expansion Services provider with over 160 years of experience in helping companies grow across Asia and beyond. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with more than 28,000 specialists, generating CHF 11.1 billion in net sales in 2024.

The Consumer Goods Business Unit focuses on fast-moving consumer goods, food services, luxury and lifestyle products, and personal care, supported by over 14,000 specialists and net sales of CHF 3.4 billion in 2024.

Learn more through their official website.