Ever thought your favourite milk tea could actually help you make a healthier choice? Well, surprise, your next sip might just come with a badge of honour. Imagine walking into a tea shop, picking your drink, and knowing instantly, “Hey, this one’s officially healthier!”. That’s the kind of future CHAGEE is brewing, literally.
Using the healthier dining programme standards as their compass, CHAGEE has officially become the first freshly prepared beverage tea chain in Malaysia to earn this prestigious logo. And yes, that’s a pretty big deal.
CHAGEE Sets A New Benchmark
On November 24, 2025, CHAGEE Malaysia proudly announced a milestone that positions it far ahead of other beverage brands, it earned the Healthier Dining Programme (HDP) logo for selected drinks, making it the first tea chain of its kind in the country to achieve this recognition.
The HDP, introduced by the Ministry of Health (MOH) under the Healthier Choice Logo initiative, was created to help Malaysians easily identify healthier freshly prepared options. With the HDP expansion beyond packaged goods to freshly prepared drinks, CHAGEE stepped up to the plate, and brewed success.
What Makes A Drink ‘Healthier’? The Criteria Behind The Logo
Image by Health Promotion Board
Not just any beverage gets to wear the HDP badge. CHAGEE’s drinks were evaluated based on strict nutrient guidelines, most notably the requirement that sugar content stays at 5 grams per 100 ml or less.
Many of CHAGEE’s milk teas and brewed teas met the criteria, showcasing the brand’s commitment to healthier beverage innovation without compromising flavour or craft. The HDP Secretariat even commended CHAGEE for its genuine efforts in meeting these nutrient standards.
Craft, Care, And The Three Zeroes Philosophy
CHAGEE’s success isn’t a lucky strike, it’s the result of their long-standing Three Zeroes philosophy:
- Zero artificial flavouring tea base
- Zero artificial sweeteners
- Zero trans-fat
This philosophy reflects their dedication to authentic tea craftsmanship while keeping your beverage as natural and honest as possible.
To help customers make clearer choices, CHAGEE marks HDP-certified drinks in-store and online. They even introduced a Calorie Calculator, so you can check your drink’s estimated calorie count before tapping “order.” Now that’s transparency, served fresh.
A Healthier Future, One Cup At A Time
Jonathan Ng, Director for Government and Public Affairs for CHAGEE APAC, called the achievement an important milestone, one that blends joy, wellbeing, and innovation.
By earning the HDP logo, CHAGEE leads the movement toward healthier beverage options in Malaysia. Their hope? To inspire other brands to rethink their product development and join the push for mindful, transparent nutrition.
As Malaysians continue seeking balance between indulgence and wellness, CHAGEE proves that you can savour a great cup of tea while supporting your health goal, and that healthier choices don’t have to be boring.
