New Balance is turning heads this May with the return of Grey Days 2025, its annual global tribute to the brand’s most iconic shade, Grey. What started as a performance-driven choice in the 1980s has now become a global style statement. This year, Grey Days celebrates the heritage and future of New Balance with an exciting lineup of exclusive sneaker launches, stylish apparel, and interactive brand experiences in Malaysia.
From now until 2 June 2025, fans of the brand can explore curated Grey collections and limited-edition styles at New Balance Pavillion Kuala Lumpur and a special Grey Days Pop-Up. Whether you’re a sneakerhead, fashion enthusiast, or a longtime New Balance loyalist, there’s something for everyone in this stylish celebration.
Why Grey Still Rules the Sneaker World
New Balance first embraced Grey to break away from the flashy neon of the ‘80s, offering a sleek, sophisticated alternative that blended perfectly with the concrete jungle of urban running. The colour soon become synonymous with craftmanship, independence, and versatile fashion appeal. Fast forward to 2025, Grey remains the DNA of the brand, seen on classics and reimagined styles alike.
Grey Days 2025 brings together 21 footwear styles and 11 matching apparel pieces across lifestyle, performance, and kids’ ranges. These collections reflect not just aesthetics, but decades of innovation, comfort, and iconic design.
Must-Have Releases & Events You Can’t Miss
If you’re looking to upgrade your sneaker rotation, Grey Days 2025 is your moment. Here are the most exciting releases happening this month:
- May 1: The Grey Shop launches online and in-store with a curated collection of grey classics like the 9060, Fresh Foam X 1080v14, and more.
- May 14: 1906 Loafer, where sneakers meet sophistication. A sleek reinterpretation of the penny loafer, retailing at RM669.
- May 22: Launch of ABZORB 2010 and 471, two fresh silhouettes inspired by New Balance’s running heritage, priced at RM669 and RM449, respectively.
- May 29: The ultra-rare 1300JP re-releases. Only dropped once every five years, this cult classic is priced at RM1,399 a must-cop for collectors.
To complement the launches, New Balance Malaysia is also hosting immersive experiences:
Grey Days In-Store Experience
- Date: 9 May – 1 June 2025
- Location: New Balance Pavilion Kuala Lumpur
- Hands-on workshops and exclusive tote bags with purchase (while stocks last)
Grey Days Pop-Up
- Date: 9 – 18 May 2025
- Location: Link Bridge, Level 5 @ Pavilion KL
- Explore the collections and discover limited-edition drops in a curated space.
Don’t Miss Grey Days 2025
New Balance’s Grey Days is more than a campaign, it’s a celebration of timeless style, global legacy, and modern reinvention. With exclusive styles, collector-favorite releases, and a full range of footwear and apparel, this month-long celebration is the perfect time to find your next statement piece.
Shop now at newbalance.com.my or visit select New Balance stores.
For more updates, visit New Balance Malaysia Facebook
