For 132 years, Ayam Brand has been a trusted name in Malaysian households, offering high-quality, preservative-free, no-added MSG, and Halal-certified canned food.

But beyond just providing delicious meals, the brand has always been committed to improving the health and well-being of Malaysians. Their annual community care campaign, now in its 17th year, continues to make a meaningful difference, reinforcing their dedication to building a healthier Malaysia.

Promoting Healthy Living With #AyamBersamaMu Sihat & Cergas

The 2024 campaign, themed #AyamBersamaMu Sihat & Cergas, is focused on promoting healthy living among children across Malaysia. Since its inception in 2008, this initiative has positively impacted over 28,350 individuals from 635 NGOs, providing more than 2.2 million nutritious meals. This year alone, the campaign aims to deliver 76,500 meals to 425 children from charity homes in the Klang Valley alone.

To further promote health, Ayam Brand has partnered with dietetic experts from Columbia Asia, Focus Point Group, and other nutrition and fitness professionals. Together, they will conduct workshops for children in Johor, Pulau Pinang, Sarawak, Sabah, Kuala Lumpur, and Selangor, focusing on the Malaysian Healthy Plate’s Suku-suku Separuh principle, home-friendly fitness routines, and a fitness challenge.

Addressing Nutritional Gaps And Eye Health

The Ministry of Health Malaysia reports that many Malaysians do not consume enough Omega-3 fatty acids, which are vital for heart, brain, nerve, skin, and eye health. In response, Ayam Brand is incorporating Omega-3-rich foods into their products, encouraging better nutrition habits to help combat childhood stunting and obesity.

In addition, Ayam Brand is teaming up with Focus Point Group to tackle the rising issue of poor eyesight among children. As part of the campaign, children in need will receive prescription glasses, addressing a growing concern among young Malaysians. Ms. Teoh Wei Ling, Head of Marketing at A. Clouet (Malaysia) Sdn Bhd, shared:

We are continuing with the eye health for our campaign as a global analysis recently reported that children’s eyesight is steadily getting worse with one in three now short-sighted or unable to see things in the distance clearly. The report mentioned the highest rates are in Asia. Let us do what we can to assist children who need a clearer vision.

Ms. Teoh Wei Ling, Head of Marketing at A. Clouet (Malaysia) Sdn Bhd.

Join Ayam Brand In Promoting Healthier Lifestyles

Ayam Brand’s 17th annual community campaign is a testament to their unwavering dedication to a healthier Malaysia. With a focus on nutrition, fitness, and comprehensive health support, Ayam Brand continues to significantly impact the lives of children across the country.

For more information on Ayam Brand and their initiatives, visit Ayam Brand or join their community on Facebook.