Anchor Butter and Bella Astillah recently teamed up for a special Hari Raya campaign that combined festive treats with a meaningful cause. The collaboration featured a TikTok Live cookie sale that quickly gained attention and strong support from Malaysians.
During the session, exclusive Raya cookie boxes sold out in less than five minutes, raising a total of RM13,000.
Fast Sell-Out Shows Strong Community Support
The live session allowed viewers to purchase limited-edition cookies made using Anchor Butter while interacting directly with Bella Astillah.
The overwhelming response showed how digital platforms like TikTok can bring people together, especially during festive seasons.
More importantly, the campaign turned a simple purchase into a meaningful contribution.
Supporting Children in Need
All proceeds from the sale will be donated to Rumah Bakti Dato’ Harun in Ampang, a welfare home that supports orphans and children in need.
The contribution will help provide care, education, and a better festive experience for the children.
This initiative reflects the spirit of Ramadan and Raya, where giving and compassion play an important role.
Blending Festive Joy with Purpose
The campaign also highlights how brands can go beyond selling products.
By working with Bella Astillah and using social media, Anchor Butter created an experience that mixed entertainment, community, and charity.
It shows how simple actions, like buying festive cookies, can make a positive difference.
A Meaningful Raya Initiative
Anchor Butter shared that the campaign is part of its ongoing effort to support communities while staying connected with Malaysian households.
Bella Astillah also expressed gratitude to fans who joined the session and helped make the initiative a success.
Together, the campaign shows how collaboration and community support can create real impact.
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