Some automotive launches whisper. The all-new Saga roared. At the Malaysia International Trade and Exhibition Centre (MITEC), a sea of headlights and cheers greeted a sedan that isn’t merely newer, but reborn with destiny stitched into its grille. The Saga is coming back to reclaim its throne!
A National Symbol Reinvented
Malaysia’s most enduring nameplate is back with the biggest leap since 1985. PROTON launched the all-new Saga under the theme “Four Esteemed Decades, a Future Without Limits”, celebrating an icon that helped shape Malaysia’s industrial journey. Officiated by Yang Berhormat Mulia Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade and Industry, the debut ceremony delivered more than a product reveal, it delivered a cultural moment.
Built on the brand-new Advanced Modular Architecture (AMA) platform, fully developed and owned by PROTON, the sedan stands as a milestone in local engineering independence. The platform’s Intellectual Property Rights (IPR) belong entirely to PROTON, opening the door to new international collaborations across the Geely ecosystem and potentially positioning Malaysia as a regional engineering hub.
The Saga’s return comes at a time of momentum. Since its 2017 partnership with Geely, PROTON has redefined its performance and design standards with models like the X70, X50, S70, and X90. The all-new Saga continues this evolution, rooted in national pride while reaching global ambition.
Engineering That Speaks Malaysian
This sedan isn’t shy. Its tagline, “Intelligence That Thrills”, frames a car engineered around one core principle: elevate Malaysian mobility. The all-new Saga embraces the I.C.O.N philosophy: Impressive Performance, Comprehensive Safety, Optimised Intelligence, Next-Gen Style.
Impressive Performance
A new i-GT 1.5 engine paired with CVT delivers smooth power and outstanding fuel efficiency of 4.9L/100km (MDC), complemented by electric power steering and PROTON’s signature ride and handling. It’s economical without being timid and agile without being fragile.
Comprehensive Safety
Six SRS airbags, nine ADAS features, and the Proton Reinforced Safety Structure (RESS) with high-pressure forming ensure real-world protection. This isn’t “small sedan” safety, it’s big responsibility engineering.
Optimised Intelligence
Inside, a 16-inch Integrated Dual Screen supports wireless Apple CarPlay and Android Auto. Everyday convenience is baked in: auto headlamps, Follow-Me-Home lighting, and headlamp leveling. The car feels as Malaysian as the morning kopi.
Next-Gen Style
The Saga isn’t afraid to show its roots. Its Sulaman Songket-inspired grille honors local craftsmanship, paired with Full LED Projector Headlamps and a dramatic LED rear tail light bar. Inside and out, the car borrows from tradition and beams into the future.
A Launch Built For Malaysians
The market has spoken loud and early: over 20,000 bookings poured in before wheels even hit the road. With prices starting at RM37,990 after a RM1,000 launch rebate, the Saga proves that innovation doesn’t need to be out of reach.
Three variants: Standard, Executive, and Premium, and five striking colours make the Saga personal rather than generic. And ownership isn’t just about the purchase. PROTON layers the deal with peace-of-mind:
- 5-year / 150,000 km warranty
- Three free labour services under Pro-Warranty
- Attractive trade-in and deregistration options under Pro-Trade-in and Pro-Xchange
- Pro-Finance options from 2.6% financing
- Enhanced insurance protections under Pro-Shield, including special perils and flood relief
- Service innovations like Fast Service and 1-Day Service Delivery, plus relief cars for repairs beyond three working days.
It’s a customer promise disguised as a sedan.
The all-new Saga is like a chapter you join. It represents Malaysia’s confidence, its engineering maturity, and its refusal to settle for small dreams. If the original Saga built Malaysia’s automotive identity, this one aims to drive Malaysia into its next era.
When a nameplate becomes a national symbol, it evolves. The Saga is back, and it’s here to lead.
