Glico Malaysia launches new Pocky Milk snack made with Hokkaido Milk to support children’s nutrition through its #CrunchyandHealthyMilk campaign.
Glico Malaysia is putting a fun twist on nutrition with the launch of its new Pocky Milk, a fiber-enriched biscuit stick coated with cream made from premium Hokkaido Milk. Designed to encourage healthier snacking among children, this new variant brings together great taste, high-quality dairy, and the crunch that Pocky is loved for.
Part of the brand’s #CrunchyandHealthyMilk with New Pocky Milk Campaign, the launch aims to make milk consumption more enjoyable, especially for growing kids who are becoming more selective with their food choices. With the delicious, smooth taste of Hokkaido Milk, farmed for its creamy texture and mild vanilla note, this new offering blends nutrition with fun in every bite.
A Nutritious Treat for Growing Kids
New data shows that kids drink less milk as they age, Pocky Milk offers a tasty and practical solution.
While milk is a staple in many Malaysia households, studies show that children tend to drink less of it as they grow older affecting their calcium intake and overall nutrition. At the same time, many are also not getting enough dietary fiber from fruits and vegetables. This is where Pocky Milk comes in.
By turning milk into an exciting snack, Pocky Milk provides a calcium- and fiber-rich option that parents can trust, and children can enjoy. Each crunchy stick is designed to promote a more positive relationship with nutritious food, helping to make daily dietary goals more achievable for families.
Encouraging Healthy Habits Through Fun and Games
Campaign includes school visits, influencer support, and a digital game world to boost awareness among children and parents
To spread the message of healthy eating, Glico Malaysia is bringing the Pocky Milk campaign to 50 schools across the Klang Valley. These on-ground activations aim to introduce school children to the benefits of milk and fibre through engaging activities and fun learning moments.
Popular mommy influencer Yana Samsudin is also lending her voice to the campaign. As a mother herself, she relates to the challenge of feeding picky eaters and believes Pocky Milk is a great way to make nutrition easier and more appealing for both kids and parents.
From Iconic Box to the Digital World
Pocky expands into the virtual space with the launch of Pocky Nutriverse to engage Gen Z teens
To connect with today’s digital-savvy generation, Pocky has introduced the Pocky Nutriverse, an immersive virtual world that blends gaming with positive messages about nutrition. This creative digital experience brings an exciting edge to the campaign while promoting healthier habits in a way that speaks to Gen Z teenagers.
The campaign reflects Glico’s core philosophy of combining “Great Taste and Good Health,” creating memorable snack experiences that can be shared across generations. It also builds on Pocky’s long-standing heritage as a snack that brings joy, now with a nutritious twist.
Available Now at Retail Stores and Online
Pocky Milk brings joy and nourishment to Malaysian families, now available from RM3.40
Pocky Milk is now available at leading supermarkets, convenience stores, and online platforms such as Shopee, starting at RM3.40 per box. With a heritage that spans decades and a flavor that brings smiles, the new Pocky Milk promises to delight kids and parents alike by offering a snack that’s fun, crunchy, and filled with goodness.
