What started as a bold vision has transformed into a cultural landmark. This year, Aman Central marks its 10th anniversary, celebrating a decade of redefining Alor Setar’s cityscape from just an abandoned plot to Northern Malaysia’s iconic lifestyle destination. The milestones shine even brighter with the return of Kedah Fashion Week (KFW) 2025, which will be held from August 1-3. Under the theme ‘Diamond’, this year’s edition wants to bring a symbol of strength, brilliance and timeless beauty. Much like a diamond, both Aman Central and KFW have been shaped by time, ambition, and pressure. Today, KFW is more than a fashion show, it is a movement that champions identity, creativity, and the power of dreams.
A Journey Rooted in Community Pride
As stated by the Director of Belleview Group:
“Aman Central’s story is shaped by the dreams and spirit of the people who have walked through its door. From the very beginning, we hoped to create a place where communities could come together, where culture and creativity would be celebrated, and where the heart of Alor Setar could beat stronger with each passing year. To see how far we have come, and to witness the pride this space now holds for the people of Kedah, is deeply meaningful for all of us.”
Grace Ho, Director of Belleview Group
Since opening in 2015, Aman Central has welcomed millions of visitors and played a key role in rejuvenating Alor Setar. One of its proudest achievements? The creation of Kedah Fashion Week, which has grown from a local showcase into one of Malaysia’s most anticipated fashion events.
The Rise of Kedah Fashion Week
This year’s show promises to be the most exciting yet. It features 18 top designers and 11 rising talents from Universiti Kuala Lumpur, along with Thai designer Patinya, who brings an international flair.
Returning KFW stars like Seth & Luna, Salleh Hamid, Teddie Alrashed, Naemah Khuntum, and Shanell Harun will join emerging names such as Isyraf Arysi and Helmi Hamdan.
The glamour continues with celebrity appearances by Nadeera Zaini, Hael Husaini, Amir Masdi, and Mimifly, with the Raja Puan Muda Kedah, HRH Che Puan Muda Zaheeda, gracing the event across all three days.
Crafted Through Time, Ready to Shine
KFW 2025 also includes a special Evolut10n showcase to celebrate a decade of fashion excellence. Retail partners like HLA, Tomei, and Elrah Exclusive will present their exclusive runway pieces. These crossovers between lifestyle and couture reflect the ever-evolving spirit of KFW.
Shaping The Future of Creative Expression
Looking forward, Aman Central remains committed to nurturing new talent and driving inclusive growth through initiatives like Face of Aman Central, launched in 2024. Its vision is clear, which is to ensure that the creative spirit of Northern Malaysia continues to shine.
Kedah Fashion Week 2025 is more than just a show, it is a celebration of style, strength, and the vibrant stories that continue to unfold at the heart of Kedah.
Visit amancentral.com.my to learn more about Kedah Fashion Week 2025 and join the movement that’s redefining Northern Malaysia’s creative future. Stay tuned for the latest and exclusive updates on their:
