Village Grocer has officially opened its latest outlet at SKS City Mall JBCC, marking another major expansion for the premium supermarket chain in Malaysia.
Located in the heart of Johor Bahru, the new outlet brings Village Grocer’s signature “Passion to Delight” shopping experience closer to city residents, cross-border commuters, and visitors from Singapore.
The opening also strengthens SKS City Mall JBCC’s position as a growing lifestyle and community destination in southern Malaysia.
Bringing Premium Grocery Shopping to JB City Centre
Strategically located beneath the Sheraton Johor Bahru and just minutes from the CIQ checkpoint, the new store offers shoppers convenient access to premium local and international grocery selections.
Customers can explore imported fruits and vegetables from Australia, Japan, Korea, and New Zealand alongside fresh produce sourced locally from Cameron Highlands.
The outlet also features premium meats, fresh seafood, organic products, health-focused selections, and ready-to-eat meals tailored for modern urban lifestyles.
A Lifestyle-Focused Retail Destination
The opening reflects a broader retail trend where supermarkets are becoming part of larger lifestyle-driven developments rather than standalone grocery spaces.
SKS City Mall JBCC combines retail, dining, wellness, entertainment, and hospitality experiences designed to attract both local shoppers and Singaporean visitors.
Village Grocer serves as one of the key anchor tenants supporting the mall’s vision of creating a vibrant and convenient city-centre destination.
Sustainability Remains Part of the Experience
As part of its sustainability efforts, the new outlet will operate as a plastic-free-at-checkout store.
Shoppers are encouraged to bring reusable bags as the retailer continues promoting more environmentally responsible shopping habits.
The move aligns with growing consumer awareness around sustainable retail practices and waste reduction across Malaysia.
Opening Promotions and Rewards for Shoppers
To celebrate the launch, Village Grocer is offering a month-long opening campaign from 21 May to 21 June 2026.
Customers can enjoy exclusive giveaways, opening-day promotions, loyalty rewards, and special gifts through the BITES membership programme.
The store is also running limited-time redemption activities and family-friendly promotions throughout the campaign period.
Visit Village Grocer at SKS City Mall JBCC
Village Grocer SKS City Mall JBCC is located on the Lower Ground Floor and operates daily from 10:00 AM to 10:00 PM.
For more information and latest promotions please visit https://villagegrocer.com.my/
