A small jewellery business that began with only RM200 is now making waves across Southeast Asia. This International Women’s Day, the Shopee Women’s Day campaign is highlighting inspiring female-led brands, and one name that stands out is Celovis, a homegrown jewellery brand built on resilience and empowerment.
Running until 8 March, the Shopee Women’s Day 3.8 Sale brings together curated deals from women-led businesses across Malaysia, while showing how e-commerce platforms can help entrepreneurs scale their dreams and give back to their communities.
A Jewellery Brand Built On Strength And Purpose
From RM200 To A Regional Brand
Celovis founder Sammy Chong started the brand in 2014 with just RM200, turning a modest jewellery venture into an eight-figure online business. What began as a small operation has now expanded beyond Malaysia to the Philippines and Thailand, with Indonesia set as the brand’s next destination.
The brand’s philosophy, “Unbreakable You,” reflects its focus on creating durable jewellery pieces that symbolise strength and resilience for women. Beyond aesthetics, Celovis designs jewellery meant to remind wearers of their inner power.
Shopee’s digital ecosystem has played an important role in that growth. Insights gathered through the platform help the brand understand customer behaviour and product trends, allowing Celovis to refine its collections and scale production with greater confidence.
Empowering Women Beyond Jewellery
Celovis is not only about selling jewellery. The company actively integrates social impact into its campaigns and workplace culture.
During Women’s Month and Pink October 2025, the brand contributed part of its profits to initiatives supporting single mothers and health awareness campaigns.
According to Chong, investing in women has been a key factor in the brand’s growth. By supporting both customers and employees, Celovis has built a strong community that grows alongside the business.
Deals And Highlights From Shopee Women’s Day 38 Sale
For shoppers, the Shopee Women’s Day campaign is also packed with exciting deals. During the sale, Celovis is ramping up engagement through Shopee’s Affiliate Programme and daily eight-hour livestreams on Shopee Live.
Customers can also enjoy a Buy 2 Get 38% Off promotion, available until 8 March, alongside other platform-wide deals including discounts as low as RM38 and special vouchers.
Beyond the Women’s Day celebration, Shopee is also preparing shoppers for the upcoming festive season through the Shopee Bazar Hebat Raya, offering fashion discounts, livestream vouchers, and free shipping promotions.
The Shopee Women’s Day campaign ultimately goes beyond shopping deals. By highlighting brands like Celovis, the platform is showcasing how women-led businesses can grow from humble beginnings into powerful success stories, proving that resilience, community, and digital opportunities can transform a small idea into something truly remarkable.
