As Ramadan approaches, shopping lists grow longer. But this year, Malaysians are not just browsing; they are watching, streaming, and engaging before they click “add to cart.” At Shopee House: Bazar Gaya Raya, the future of festive shopping took centre stage, blending content, commerce, and community into one vibrant experience.
Held at The Yard, Sentul Depot in Kuala Lumpur, the event offered an exclusive preview of how Bazar Gaya Raya is reshaping online shopping through content-led commerce, just in time for the Ramadan and Raya season.
Shopee House Sets The Stage For A New Raya Shopping Experience
During the event, Shopee Malaysia brought together brands, affiliates, and content creators to showcase how Malaysians are increasingly relying on digital content to guide their festive purchases.
Opal Wu, Director of Revenue & New Business at Shopee Malaysia, highlighted a clear shift in consumer behaviour. Shoppers today turn to livestreams, short videos, and creator recommendations to discover products and compare options before making a purchase. This content-driven ecosystem not only helps buyers shop with greater confidence but also opens up new income opportunities for affiliates and sellers.
Shopee’s 2025 data supports this transformation. The platform recorded over 7 billion views across Shopee Live and Shopee Video. Sellers who used these tools doubled their Raya campaign orders, while affiliate-led content generated a remarkable 3x increase in orders.
Content Is The New Storefront This Festive Season
Under the Shopee Bazar Hebat Ramadan campaign, the platform is doubling down on livestreams, creator-led content, and interactive entertainment throughout 2026. The initiative builds on the momentum of its #GRWS weekly fashion livestream series, proving that inspiration now plays a central role in online shopping.
At the Shopee House event, this concept was brought offline through a stylish Fashion Show featuring exclusive Ramadan-Raya collections from beloved local brands such as:
- Siti Khadijah
- Naelofar
- Bulan Bintang
- Adnaa
The showcase reinforced how Bazar Gaya Raya is about curated experiences and exclusive collaborations that blend fashion with storytelling.
Star Power And Streaming Add To The Raya Buzz
Adding glamour to the campaign, Shopee tapped brand ambassadors Mimi Fly and Hael Husaini to share styling tips through Shopee’s Raya Fashion Lookbook. Featuring top labels and exclusive collaborations, the lookbook gives shoppers practical inspiration for their festive wardrobe.
Beyond fashion, entertainment is also part of the mix. Through a new partnership with Viu, Shopee users can stream popular micro drama series directly on the app, with fresh episodes released daily at 12pm starting 16 February. This move strengthens Shopee’s positioning as not just an e-commerce platform, but a lifestyle and entertainment hub.
Empowering Local Brands Through Bazar Gaya Raya
At its core, Bazar Gaya Raya is about creating an inclusive festive ecosystem. By connecting buyers, sellers, and affiliates through content, Shopee is enabling local entrepreneurs and homegrown brands to expand their reach during one of the biggest shopping seasons in Malaysia.
The integration of deals, livestreams, fashion showcases, and entertainment ensures that festive shopping is not only more affordable but also more engaging and accessible.
As Malaysians prepare for Raya, one thing is clear: the future of festive shopping lies at the intersection of inspiration and convenience. And with Shopee House leading the way, Bazar Gaya Raya is setting a new standard for how Malaysians discover, shop, and celebrate, all in one place.
