One year ago, Luckin Coffee poured its very first cup in Malaysia. Today, it’s raising that cup in celebration. As the brand marks its first anniversary this January, Luckin Coffee Malaysia is inviting Malaysians to celebrate a “One-derful Year, Perfected Together”. This is a month-long campaign that blends innovation, gratitude and everyday joy.
To commemorate the milestone, the brand is introducing two new beverage series. They are also rolling out an in-app anniversary giveaway worth a total of RM1 million in Luckin vouchers.
A One-Derful Year Of Growth, Cups And Community
Since entering the Malaysian market, Luckin Coffee has quickly become part of daily routines. In just one year, the brand has served millions of cups across the country.
A key milestone came early in its journey: achieving Halal certification within its first year. This move reinforced Luckin Coffee Malaysia’s commitment to serving the local community while maintaining global standards. The brand’s ability to balance international coffee expertise with local sensibilities has been central to its rapid growth.
Sweet Meets Savoury In The New Sea Salt Caramel Series
Launched on 9 January, the Sea Salt Caramel Series is inspired by the idea that the best moments in life are all about balance.
Made with Australian sea salt and rich caramel, the series delivers a flavour profile that is indulgent without being overwhelming.
Highlights from the series include:
- Sea Salt Caramel Shakerato: bold espresso shaken to a smooth froth, finished with a delicate salty-sweet caramel note.
- Sea Salt Caramel Latte: a crowd favourite from Singapore in 2025, offering a velvety, well-balanced twist on the classic latte.
Luckin Coffee Steps Into Tea With A Blooming New Chapter
On 23 January, Luckin Coffee Malaysia expands beyond coffee with the launch of its first-ever Tea Series. Designed around themes of renewal and new beginnings, the series offers a gentler, coffee-free alternative.
The debut is fronted by Global Ambassador Liu Yifei, whose elegance mirrors the refined nature of the collection.
The Tea Series features:
- Jasmine Blossom Milk Tea: made with premium jasmine tea from Hengzhou, Guangxi, delivering authentic floral aroma paired with silky milk.
- Ceylon Bloom Milk Tea: a smooth, balanced blend of fragrant Ceylon black tea and creamy milk, crafted for clean, comforting enjoyment.
A Million Thanks From Luckin’s
True to its community-first spirit, Luckin Coffee Malaysia is turning celebration into reward. From 16 to 22 January, customers stand a chance to win exciting prizes through an in-app anniversary giveaway worth up to RM1 million in Luckin vouchers, with just one purchase needed to participate.
The giveaway is complemented by exclusive deals and interactive in-app activities, making the anniversary not just a milestone, but a shared experience between the brand and its customers.
As Dr. Jeff Lim, CEO of Luckin Coffee Malaysia, puts it, a great cup, much like a great year, takes time, passion and the right environment to come together. With new flavours, meaningful appreciation and a clear vision ahead, Luckin Coffee Malaysia enters 2026 ready to keep crafting everyday moments, one cup at a time.
