For decades, NESCAFE has been a comforting companion through Malaysia’s ups and downs. With its latest initiative, “Ngopi Dulu & Kekal Kental Bersama” (“Have a Coffee First & Move Forward Together”), NESCAFE Malaysia is turning everyday moments into a national celebration of strength, unity, and resilience.
A Cup That Connects Malaysians
This heartfelt movement shines a light on the Malaysians who keep the nation moving forward. This reminds everyone that sometimes, all it takes is a pause, a sip of coffee, and the courage to try again.
A Tribute To Everyday Heroes
Image via The Fifth Person
At the heart of this initiative are three inspiring Malaysians whose lives reflect the spirit of “kekal kental”, to stay strong.
- Dr. Madhu, or Dr. Teddy Bear, spends his evenings providing healthcare for the homeless in Kuala Lumpur.
- Kak Dell, a Grab driver and tuition teacher, continues to chase her dream of becoming a writer.
- Black Hanifah, the voice behind the anthem “Kental Bersama”, draws strength from his humble beginnings and deep family roots.
Together, their stories form the backbone of the “Kental Bersama” music video. It is a moving tribute to the tenacity that defines Malaysians everywhere.
The Anthem That Unites A Nation
The “Kental Bersama” song by Black Hanifah serves as the emotional centerpiece of the campaign. Its lyrics capture the hustle, hope, and heart that Malaysians share. Whether they’re working to support their families, serving their communities, or striving toward personal dreams. Black Hanifah stated:
“The song was composed with all Malaysians in mind. It’s about reminding us that we are stronger when we stay kental together. Music and NESCAFÉ both have the power to bring people closer, and this song is proof of that.”
NESCAFE: More Than Just Coffee
For NESCAFE Malaysia, celebrating resilience means evolving alongside the people it serves. As part of the campaign, the brand introduced NESCAFE Triple Shot, its boldest coffee innovation yet, crafted for those who need an extra boost to take on their day. Juan Aranols, CEO of Nestlé Malaysia said:
“Our Ngopi Dulu & Kekal Kental Bersama initiative celebrates the unwavering spirit and passion that drive Malaysians. We invite everyone to join us in this journey of strength, unity, and hope.”
Echoing his words, Norkhayati Mohamed Hashini, Business Executive Officer of Ready-to-Drink Nestlé Malaysia, added that the new product reflects Malaysians’ growing preference for strong, energizing brews:
“We stand alongside Malaysians not just with coffee, but as a source of strength and togetherness.”
