ZTE Corporation has lit a bold new path for Malaysia’s digital future. During its “Catalyzing Intelligent Innovation” showcase in Kuala Lumpur, the global tech giant unveiled its latest suite of AI-powered, next-generation technologies. The event, inspired by highlights from Mobile World Congress (MWC) 2025, aimed to empower Malaysia’s push toward becoming a regional digital powerhouse.
From ultra-fast mobile networks to immersive smart home ecosystems, ZTE is proving that intelligent innovation is not just a buzzword, it’s the future unfolding now. The event also underscored ZTE’s commitment to local partnerships and inclusive digital transformation in line with national goals.
A New Era of High-Speed, AI-Driven Connectivity
At the heart of the showcase was ZTE’s Ultra Band Radio (UBR), a green tech breakthrough designed for more efficient mobile networks. UBR enables compact and energy-saving deployment, making it ideal for improving performance while reducing environmental impact. In Malaysia, these technologies have already been tested with success, including during the 2024 Sarawak SUKMA Games where ZTE’s Minimalist Private 5G-A Solution won the GSMA Foundry Innovation Award.
Moreover, the brand showcased real-life applications such as 4K AR live broadcasting, drone logistics, and smart waterways demonstrating how 5G-A solutions can transform industries, government services, and public experiences.
Building Malaysia’s Digital Infrastructure from the Ground Up
ZTE isn’t just bringing tech, it’s building ecosystems. The event introduced solar-powered connectivity tools like Eco Radio and Rural Pilot, designed to bring reliable internet to underserved rural areas. These solutions support Malaysia’s JENDELA initiative, which focuses on expanding digital access to every corner of the country.
In addition, the company highlighted advancements in All-Optical Networks, combining high-speed fiber with intelligent AI features. For homes and small businesses, ZTE unveiled its AI-powered Home Media Center, smart 4K Soundbar, and industry-first AI FTTR (Fiber-To-The-Room) screen. These innovations aim to make everyday digital life smoother, faster, and smarter.
AI and Gaming Take Center Stage
One of the event’s most exciting moments was the debut of ZTE’s AIR DNA Future Network, a powerful AI-native platform that automates mobile networks and introduces adaptable, self-learning capabilities. This is complemented by AiCube, ZTE’s all-in-one AI computing system that can support everything from smart cities to enterprise grade data centers.
On the consumer front, ZTE is also making waves. The company’s ‘nubia’ brand is expanding in Malaysia with a heavy focus on gaming. The nubia Neo 3 series, named the official gaming smartphone for Free Fire, brings elite gaming experiences to everyday players. Features include shoulder triggers, liquid cooling, and built-in AI assistants like Demi. It’s where performance meets fun, designed for a new generation of mobile gamers.
Driving Innovation Through Collaboration
ZTE’s commitment to Malaysia doesn’t stop at innovation. It extends to collaboration. The event saw participation from top national players like CelcomDigi, Maxis, Telekom Malaysia, and the Malaysian Communications and Multimedia Commission (MCMC). Together, they explored how public-private partnerships can strengthen the country’s digital future.
Steven Ge, Managing Director of ZTE Malaysia, emphasized the company’s long-term impact, highlighting their Malaysia Book of Records title for fastest 5G-A speed and the modernization of over 10,000 network sites. With over 93,000 patent applications globally, ZTE’s legacy in digital infrastructure is well established and growing.
Building a Smarter Malaysia, One Innovation at a Time
ZTE’s showcase in Kuala Lumpur was more than a tech demo, it was a statement. It showed how AI, smart devices, and advanced connectivity can shape a brighter, more inclusive future. As Malaysia strives to lead in Southeast Asia’s digital transformation, partners like ZTE will be key players in that journey.
With innovation as the foundation and collaboration as the bridge, Malaysia’s digital leap is not just possible it’s already happening.
