This Spring/Summer 2025, adidas Malaysia unveils a bold new campaign titled “The Original” – a celebration of timeless icons and the individuals who define what it means to be original. With a powerful message that “before there can be thousand, there’s always the original,” the brand sets its sights on inspiring a new generation of creators to embrace authenticity, self-expression, and fearless creativity.
More than just a nod to the past, the campaign reimagines adidas Originals’ legendary heritage into a movement that invites everyone to start their own journey. With iconic pieces like the Superstar II, Samba OG, Handball Spezial, and Firebird Tracksuit, adidas reintroduces silhouettes that have shaped generations across music, fashion, and sport.
Step into The Original Lounge – A Space for the Creators of Tomorrow
To bring the campaign to life, adidas Malaysia introduces The Original Lounge at adidas Originals, The Garden Mall – a dynamic space where music, youth culture, and self-expression collide. Designed to celebrate Malaysia’s rising talents, this pop-up space doubles as a creative playground where today’s Original gather to connect, perform, and be inspired.
Leading the campaign are Ismail Izzani and DOLLA, two music acts who represent what it means to be truly original. Whether through Ismai’s genre-bending music or DOLLA’s fearless redefinition of local girl group power, they embody the essence of doing things on your own terms. Their presence injects energy and realness into a campaign rooted in culture, individuality, and bold creativity.
A Campaign Rooted in Art, Music, and Cultural Legacy
At the core of “The Original” is a powerful visual story crafted by celebrated director Thibaut Grevet. Known for his visionary work that blends sport, fashion, and music, Grevet delivers an evocative film capturing the spirit of Originals. Set to the classic track “Only You (And You Alone)” by The Platters, the film juxtaposes individual creators with the energy of the crowd, reminding us that every movement starts with just one person bold enough to be different.
This film isn’t the end – It’s just the beginning. As Grevet’s signature storytelling unfolds on screen, the campaign echoes loudly: It only takes one. One idea, one vision, one Original.
Shop the adidas Original Icons Today
Whether you’re reliving the classics or starting your own legacy, the adidas Original Spring/Summer 2025 collection is now available in Malaysia:
- Superstar II Shoes – From RM569.00
- Handball Spezial – RM449.00
- Samba OG – RM569.00
- Firebird Track Top – RM429.00
- Firebird Track Pant – RM379.00
Explore the collection online and follow the campaign on Instagram: @adidasMY
