As 2025 unfolds, Malaysian travelers are proving to be some of the most sustainability-conscious in Asia. According to Agoda’s latest 2025 Sustainable Travel Survey, Malaysia ranks as the fourth most sustainability-focused travel market in the region, with 80% of travelers prioritizing sustainability outpacing the 68% Asian average.
Malaysian Value Meaningful and Responsible Travel
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Today’s Malaysian travelers are making conscious choices that benefit both the environment and local communities. Agoda’s survey highlights three key reasons driving sustainable travel:
- Supporting Local Communities (28%): Malaysians are eager to boost local economies through their travel choices.
- Personal Values & Beliefs (24%): More travelers now see sustainability as a core personal value.
- Authentic & Purposeful Tourism (24%): The desire for genuine, meaningful experiences is stronger than ever.
This shift reflects a growing trend toward responsible tourism, where every journey leaves a positive impact!
How Malaysian Travelers are Making a Difference
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Malaysian travelers are actively adopting eco-friendly habits when planning their trips:
- Traveling Off-Peak (24%): Reducing overcrowding and easing pressure on popular destinations.
- Choosing Sustainable Stays (19%): Opting for eco-certified accommodations that support green practices
- Supporting Local Businesses (18%): Prioritizing small-scale enterprises and cultural preservation efforts.
Agoda’s Commitment to Sustainable Travel
Fabian Teja, Country Director for Malaysia and Brunei at Agoda, expressed excitement about the shift towards responsible travel, stating:
“It’s great to see Malaysian travelers wanting to leave a positive impact, and Agoda is here to support their journey. With sustainability being a key focus of Visit Malaysia 2026, it is encouraging to see more travelers making responsible choices. Through our Eco Deals Program, travelers can enjoy great discounts on partnering properties while Agoda contributes one US dollar towards local conservation efforts for every booking through the program. We’re excited to help Malaysian travelers see the world for less, while also giving them the opportunity to protect the destinations they explore.”
Fabian Teja, Country Director for Malaysia and Brunei at Agoda
Save more, Travel Greener with Agoda’s Eco Deals
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As Visit Malaysia 2026 gears up to promote sustainable tourism, Agoda is making it easier than ever for travellers to go green!
Through Agoda’s Eco Deals Program, travelers can:
- Enjoy up to 15% discounts on sustainable hotels.
- Support WWF Conservation Projects: Agoda donates $1 per Eco Deals booking to protect wildlife and critical habitats across Asia.
- Explore More Destinations: With Japan and South Korea now part of the program, eco-conscious travel across Asia is more accessible than ever.
Book Smarter, Travel Greener
Agoda offers over 5 million accommodations, 130,000+ flight routes, and 300,000+ activities, all of which can be combined in one booking. Whether you’re planning a weekend getaway or a long-haul adventure, choosing sustainable options has never been easier.
Book your next sustainable stay now at www.agoda.com/ecodeals to explore eco-friendly travel deals today!
Download the Agoda mobile app or visit Agoda.com to start planning your next trip!
