In the digital age, the world is shifting towards e-commerce, and local farmers and agropreneurs are no exception. Shopee Malaysia’s Kempen Tani initiative is helping these businesses break through the online barrier, reaching wider audiences while contributing to a more sustainable and inclusive future for the agricultural industry.

Empowering Agropreneurs For The Digital Future

Shopee’s Kempen Tani has truly made a difference for local farmers and agropreneurs. The campaign is all about giving them the tools, training, and support they need to succeed in the digital space. With workshops run by ShopeeXpert trainers and step-by-step advice on setting up online stores, improving product listings, and boosting sales, Shopee is helping local businesses grow. As a result, agropreneurs are seeing their sales and visibility soar while connecting directly with customers all over Malaysia.

Real Success Stories

Take the story of Nanakamalbiz, a traditional snack business co-founded by Nur Rahilla Binti Mohamad Kamal. Initially reliant on word-of-mouth and walk-in customers, Rahilla took the leap into e-commerce with Shopee’s help. Through Kempen Tani, Rahilla received personalised coaching on setting up her store and leveraging Shopee’s tools, which simplified everything from logistics to customer management. This transformation allowed her handmade traditional snacks to reach customers far beyond her hometown, empowering her to thrive in the competitive digital marketplace.

Then there’s Madam Lai Nyuk Ling from JK Biscuits in Perak. What started as a small fruit stall quickly evolved into a nationwide business thanks to Kempen Tani. Through the programme, Madam Lai utilised Shopee Live to connect with customers, sharing her products and packing processes, and building trust and transparency. Her success story shows how local businesses can leverage e-commerce to scale up operations, from local fruit sales to shipping across Malaysia.

Turning Challenges Into Opportunities With Shopee

Image via Kemang House for Rent

For many agropreneurs, the transition from offline to online sales seemed daunting. But Kempen Tani has proven that with the right support and training, success is within reach. Corndog Anak Ramai, a small family business in Kota Bharu, Kelantan, is another prime example. With Shopee’s tools and participating in Shopee Live, they expanded their reach, gaining new customers and increasing sales, all while staying true to their roots.

Shopee’s easy-to-use platform, along with incentives like vouchers, discounts, and Shopee Coins, makes it simple for local businesses to boost their visibility and build a strong customer base. Agropreneurs now have access to an ecosystem that supports their growth, all while empowering them to offer products that support sustainability.

Supporting Local Farmers And Agropreneurs

Shopee’s Kempen Tani is revolutionising the way local agropreneurs connect with customers. It bridges the gap between rural producers and urban consumers, creating opportunities for small businesses to scale. As consumers, we can all play a part by supporting these local businesses and helping to drive Malaysia’s agricultural industry forward.

For more details, kindly visit Shopee’s Kempen Tani by clicking here.