Fahrenheit88 embraces the Year of the Dragon with unlimited joy in ‘The Rise of Happiness’ Chinese New Year celebration until February 25, 2024.
This immersive event seamlessly fuses cultural traditions with a modern touch, offering a distinctive experience for both shoppers and visitors.
Old Master Q For This Year’s CNY Campaign
As a component of the ‘The Rise of Happiness’ campaign, Fahrenheit88 hosted a joint launch with Old Master Q on January 17. A noteworthy aspect of the occasion was the distinguished attendance of Prof. Wong Chak, the acclaimed artist behind Old Master Q, who traveled from Taiwan to honor the event.
In an exhilarating collaboration with the renowned Old Master Q (老夫子), this 2024 CNY campaign brings forth the dynamic spirit of the city, featuring authentic Hong Kong Street vibes, delightful culinary adventures, festive gifts, and an exclusive art exhibition spotlighting the contemporary creations of Old Master Q.
As you leisurely walk through the Main Entrance of Fahrenheit88, be greeted by the inviting radiance of Hong Kong Street lights, friendly welcomes, and Instagram-worthy characters from Old Master Q.
Look out for QR codes that unveil an extraordinary XR experience, where the animated Old Master Q characters spring to life, creating a visual spectacle that will have you capturing moments without restraint!
‘60th Old Master Q: Joy & Innovation In Dragon Year’ Exhibition
Attention Old Master Q enthusiasts! Immerse yourself in the realm of art at the ’60th Old Master Q: Joy and Innovation in Dragon Year’ Exhibition, situated in the Atrium on the Ground Floor of Fahrenheit88.
This exhibition commemorates a significant milestone in the Old Master Q legacy as we celebrate the 60th Anniversary and introduce the captivating ‘OMQ Shadow Series.’ This unique collection seamlessly blends traditional and contemporary elements, presenting the beloved character in a fresh, nostalgic, and innovative light.
Visitors can explore diverse styles of Old Master Q through collaborations with renowned artists, projects, and brands such as Pudgy Penguins by The Igloo Company, Mindblown Universe by Mindblowon Studio, Cupid-Q by Red.by.Monster, ZERO3-Q by Yellow.by.Monster, Girypto by Kadokawa Gempak Starz, and many more.
Exhibition attendees can also discover a unique range of merchandise inspired by Old Master Q. Tap into your creative side and engage with Old Master Q’s imaginative world by crafting a personalized collection card showcasing the iconic characters and designs.
More Activities, Workshops & Performances Await You!
Prepare for an unparalleled Chinese New Year celebration at Fahrenheit88, where an array of performances and interactive workshops await you! Here are some of the activities, workshops and performances available during the campaign:
- Witness the Pudgy Penguin Mascots Walkabout every weekend and on public holidays at 11 am, 1 pm, 3 pm, 5 pm, and 7 pm.
- Experience the captivating fusion of traditional Diabolo and a majestic Dragon Performance by Hin Hua High School on January 25 at 1 pm.
- On January 21 and 27 from 3 pm to 6 pm, Music Today Academy presents the ‘One Day Singer’ showcase, featuring talented voices serenading you with tunes that capture the essence of the season.
- Feel the rhythm of the New Year as students from Taylor’s International School take over the mall with a drum and dance performance on February 4 at 12 pm.
- Don’t miss the performance by Rockstars Production on February 17 at 2 pm and 3 pm, showcasing the melodious tones of the Gu Zheng and Ukulele.
- On 20 January, 2pm to 4pm, sign up for a Tufting Workshop where you’ll be guided by skilled instructors to create your very own Old Master Q tufted masterpiece.
- On 3 February, 2pm to 4pm, let your imagination steam up at our Dimsum Clay Art Workshop.
Save the date, invite your friends and family, and inject your weekends with creativity and happiness!
Shop ‘Till You Drop!
Visitors can indulge in a delightful shopping spree at the Chinese New Year Market situated in the Main Atrium on the Ground Floor. There is also a diverse selection of festive hampers, home decorations, and delicious snacks at Taste of Asia, curated as perfect gifts for your loved ones.
Don’t forget to immerse yourself in the essence of Hong Kong Street cuisine by savoring the fragrant signature egg puff waffle and the flavorful curry fish balls at 90’s Snacky, or revisit your favorite childhood snacks.
Capture the charm of Old Master Q by taking home merchandise such as plushies, t-shirts, and tote bags from the Pudgy CNY booth, and relish in the nostalgia.
Following a day of indulgent shopping, remember to claim some enticing Festive Rewards. Shoppers have the opportunity to receive a Limited-Edition Old Master Q Angpow Pack with a minimum expenditure of RM150 in a single receipt. Additionally, for a single receipt purchase of RM300, shoppers can redeem a Limited-Edition Old Master Q Tote Bag along with the Angpow Pack.
Please note that redemptions are limited to 2 per shopper per day and are subject to availability. All redemptions can be processed at the Concierge Counter on the Ground Floor on the day of purchase.
To obtain additional details about The Rise of Happiness, please visit Fahrenheit88’s Facebook page, check out their Instagram account, or get in touch with Fahrenheit88 Customer Service at 03-2148 5488.
