Heading into the new year indicates the opportunity for businesses to rebuild themselves to cater to the needs of the current audience. Armed with the knowledge of past experiences, award-winning home-grown brand, OGAWA Malaysia is expanding from their current store initiative to provide an elevated in-store experience at OGAWA Concept Store in Mid Valley Megamall. The OGAWA smart retail concept store introduces a hybrid of smart technology and an enhanced retail lifestyle experience.
The new concept of the store will offer the ultimate selection of technology, innovation, global living, and experiential offerings that are well compatible with the target audience of the modern century.
From the aesthetic of the store’s interior to an enhanced brand identity of the logo, OGAWA Concept Store marks another chapter of transformation that integrates both smart living and physical retail experience that delivers immersive “Smart Living” effortlessly.
According to the Executive Director and Chief Executive Officer of OGAWA Malaysia, Datuk Lim Mee Ling, deep consideration was given to every element of the store and brand, which in turn will translate into a more comfortable, smarter and healthier shopping environment for their customers.
We are thrilled to introduce to our customers the latest iteration of OGAWA’s in-store experience. As an internationally renowned Health and Wellness brand with a fast-growing presence on a global scale, the upgrading of our existing outlet through innovative design and concept will elevate our customers’ experience when looking for high-quality massagers and wellness technologies.Executive Director and Chief Executive Officer of OGAWA Malaysia, Datuk Lim Mee Ling
The new interior design and concept of OGAWA signifies modernity and innovation. These are the key elements that convey the company’s mission and orientation as the leading global innovator of wellness. At the same time, it remains true to its reputation of constantly innovating wellness technologies and products to improve the lifestyle of people all over the world, for today as well as tomorrow.
We want our customers to enjoy a pleasant, advanced and healthy life when they are in the comfort of their own home, yet also effortlessly integrating with the smart lifestyle that (nearly) every Malaysian household is embodying. As such, instead of the usual retail concept, we create a comfortable yet futuristic environment where the moment they step into our outlet, it will feel like home.Datuk Lim Mee Ling
The design of the store is narrated with a hybrid of smart technology and a retail lifestyle experience. It utilises rose gold and white as the primary colours paired with muted hues of timber grains to achieve a well-balanced and harmonious spatial design language.
The use of a guiding stream of light beaming across the space highlights the quality of the products and naturally soften edges at corners of the walls – seamlessly connecting the various spatial zones and directing customers into an immersive retail environment. A circular fixture is designed with three levels of display heights to feature the smaller products, allowing customers to instantly browse and encourage direct interaction with the products.
OGAWA’s logo was also given a refresh from its recognisable green hue to a sophisticated white – reflecting OGAWA’s resolution to bring wellness to all globally.
Customers can also expect an upgraded customer service when visiting the store. There will be an exclusive VVIP area that is specially dedicated for OGAWA’s long-supporting customers. On top of that, customers are also able to experience OGAWA’s flagship product, the Master Drive AI 2.0 built with up to 5,184 massage combinations to provide vast health solutions. The product features an advanced Artificial Intelligence (AI) including:
Moreover, the feature utilizes algorithms to gather and manage data for customers to customise the massage chair with a list of recommended solutions that precisely target problem areas.
Meanwhile, OGAWA will be offering an exclusive Christmas sale for customers in conjunction with the Grand Reopening. Customers can enjoy up to 50% off, with a 0% plan up to 68 months, only available at OGAWA outlets.
Established in 1996, this home-grown brand is a market leader in the world of massage chair with its lead in technology and innovation. With presence in more than 20 countries, OGAWA is committed to encouraging a healthy lifestyle through the creation of innovative products of the highest quality across the world.
For more information, please visit OGAWA official website.