The Chinese New Year is approaching and it is time to take a break from the past year’s strenuous endeavors, unwind and share loving moments with friends and family. Nestlé’s KitKat® is back with its Chinese New Year Campaign for this year!
Nestlé’s KitKat® has launched its festive “Share The Love, Share The Golden Break” campaign @ Sunway Pyramid, with exciting CNY product offerings, featuring the Limited-Edition KitKat® Gold and a chance to win RM350,000 worth of prizes which include real KitKat® gold bars.
Speaking at the campaign launch today, the Chief Executive Officer of Nestlé (Malaysia) Berhad, Juan Aranols explained that the “Share The Love, Share The Golden Break” campaign aims to connect people by sharing a KitKat® moment together.
He further added:
Finding a meaningful gift is always a challenge for many during the festive season. Chocolate is proven to induce happy moods, so KitKat® constantly innovates its chocolates into attractive and convenient gift sets so that everyone can look forward to the Lunar New Year in a fun and tasty way with loved ones.Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad
The KitKat® “Win Gold” Contest, currently running for eight weeks from now until 20 February 2023.
It offers more than RM350,000 worth of prizes, including the ultimate prize of 8 units of actual sized KitKat® 4-Finger and 8 units of actual sized KitKat® 2-Finger real gold bars up for grabs.
As part of its Chinese New Year campaign, the Limited-Edition KitKat® Gold offers consumers a delectable combination of its signature crispy wafer encased in a duo layer of smooth milk chocolate, paired with delicious caramel flavor.
The KitKat Gold sports refreshed vibrant packaging in gold and red hues with festive motifs for good luck and prosperity, making it the perfect gift to share and ‘cele-break’ with friends and family.
KitKat®’s Chinese New Year range comes in many attractive packages such as: